Industry

Heineken says rising cultural acceptance is fueling rapid growth in 0.0 demand. (drinks-intel.com)

Live Nation takes equity in Hiyo to meet rising demand for functional, non-alcoholic concert drinks. (athletechnews.com)

Molson-Coors plans aggressive non-alcoholic acquisitions as declining alcohol consumption reshapes brewery strategy and growth priorities. (finance.yahoo.com)

Chicago advances a hemp THC product ban despite mayoral pushback, risking jobs and industry disruption. (chicago.suntimes.com)

De Soi’s CEO details brand growth, consumer connection, and strategies beating traditional alcohol. (forbes.com)

Alcohol alternatives are booming, and a new class of founders is redefining the category. (dryatlas.com)

TRIP’s Cherry Lemon debut went viral, redefining beverage launches with a creator-fueled, community-first growth model. (linkedin.com)

Proper Beverage is investing $90M to massively expand production, betting big on surging non-alc demand. (crainsgrandrapids.com)

Abstrax releases free guide helping breweries produce hop water and enter the NA boom. (brewbound.com)

Butcombe Brewing posts record zero-alcohol beer sales as moderation trends accelerate. (barmagazine.co.uk)

Federal hemp ban threatens Wausau THC taproom, forcing a non-alcoholic pivot. (wjfw.com)

Low ABV beers soar as drinkers prioritize flavor, socializing, and next-day productivity. (breweriesinpa.com)

French Bloom acquires Limoux estate to pioneer terroir-driven, premium alcohol-free sparkling wine production and experiences. (forbes.com)

San Diego becomes a powerhouse hub as Athletic Brewing turns NA beer into mainstream culture. (sandiegouniontribune.com)

Sunflower uses an AI “sponsor” app to support sobriety, rapidly scaling despite legal and ethical risks. (pitchbook.com)

Brands fail when ambition exceeds capability; honest positioning and aligned expectations are essential for sustainable growth. (linkedin.com)

Non-alcoholic craft beer seeks convenience-store coolers for growth, but limited shelf space threatens expansion. (linkedin.com)

Non-alcoholic drinks are evolving into premium, functional lifestyle products fueling a broader rethink of alcohol’s role. (forbes.com)

Curious Elixirs eyes retail, on-premise expansion, and consolidation as non-alc matures and Big Alc enters. (bevnet.com)

Business of Drinks Podcast: FRE quietly dominates NA wine with 48% share, reinventing a legacy brand for modern sober-curious drinkers. (youtube.com)

Business of Drinks Podcast: Aplós scaled a premium functional brand by designing for feeling, owning occasions, and redefining non-alc growth. (youtube.com)

Zing Podcast: Alex Highsmith unpacks the sober-curious boom, growth hurdles, legal quirks, and the future of non-alc beverages. (youtube.com)

Creative Sobriety Podcast: Amanda Thomson built Noughty into a global NA wine force, redefining premium and mentoring the next generation. (podcasts.apple.com)

Health

Cannabis reduced alcohol intake in lab tests, but real-world effects and long-term health tradeoffs remain unclear. (healthline.com)

Pregnant women increasingly drink no/low options, but unclear labeling and guidance leave major safety confusion. (independent.co.uk)

Culture

Third Place Bar and Boisson launch NYC’s first awards honoring top inclusive non-alcoholic bar programs. (thirdplacebar.nyc | Submit Your Vote)

NA cocktails are growing, but many still feel childish instead of adult. (sfstandard.com)

Chicago’s booming NA scene proves sobriety is now socially stylish and flavorful. (chicago.suntimes.com)

Connecticut’s sober bars and NA beer consumption are surging as socializing without alcohol goes mainstream. (fox61.com)

David Chang warns declining alcohol consumption is restaurants’ biggest threat, reversing ride-share fueled booze spending. (x.com)

Non-alcoholic drinks are thriving as younger consumers swap nightly cocktails for wellness-driven rituals and functional alternatives. (investopedia.com)

Tucson’s Gen Z–driven sober scene is rising. (tucson.com)

Ireland’s graphic alcohol warnings face skepticism as drinking culture shifts but habits prove hard to break. (bbc.com)

Germany’s beer culture is collapsing as young consumers drink less, forcing historic breweries to pivot or perish. (spokesman.com)

Non-Non-Alc

Saudi Arabia quietly expands alcohol access for select non-Muslim expats as it pushes tourism growth. (semafor.com)

Goose Island’s NFT experiment fizzled after offering short-lived perks instead of meaningful, ongoing fan rewards. (beercrunchers.substack.com)