Industry

Bacardi’s report shows no/low alcohol drinks now third in bartender interest, driven by younger consumers alternating between zero-ABV and alcoholic options. (thespiritsbusiness.com)

Hotels and restaurants are adapting to younger generations' reduced alcohol consumption by offering innovative non-alc drinks, healthier menu options, and promoting sustainability to align with Gen Z's values. (hospitalityinvestor.com)

Beverage startups leverage celebrity endorsements to stand out, with many focusing on non-alc and healthy options like water and craft drinks. (crunchbase.com)

The non-alc beverage market, growing 31% annually, sees rapid innovation in spirits and RTD cocktails. (uschamber.com)

Technological advancements are improving non-alcoholic wine quality, tackling flavor, aroma, and production challenges, with promising innovations expected within five years. (just-drinks.com)

Cannabis leaders expect Trump’s second term to advance federal reform, citing pro-cannabis campaign promises and state-focused policies. (forbes.com)

Tilray pivots to craft beer, acquiring 18 U.S. brands to leverage distribution and prepare for cannabis-infused drinks' future legalization. (wsj.com)

Princess Cruises adds Kylie Minogue's award-winning No Alcohol Sparkling Rosé to its fleet-wide Love Line Premium Liquors collection. (seatrade-cruise.com)

Athletic Brewing, the top-selling NA beer brand in U.S. grocery stores, expanded to 2,700 Walmart stores. (talkbusiness.net)

Savyll now available at Total Wine & More stores nationwide. (linkedin.com)

CROSSIP expands into Hong Kong. (linkedin.com)

AB InBev CEO is betting on non-alc beers like Budweiser Zero and Corona Cero to appeal to health-conscious Gen Z consumers, addressing declining alcohol consumption while innovating with advanced brewing technology. (fortune.com)

De Soi CEO selected for Forbes 30 Under 30 List 2025. (forbes.com)

Soho House expands its global non-alc drinks menu with Seedlip, Three Spirit, Nooh, 0% Guinness, Pentire, Lucky Saint and G Spot. (sohohouse.com)

Brand Moves

All the Bitter and Zero Proof Nation collaborate to launch Cherry Coffee Blast, with the back label including a QR code linking to the ZPN Global Map. (instagram.com)

Mawby debuts Safe Sex, a non-alcoholic sparkling wine inspired by its bestselling bubbly Sex. (mlive.com)

Botivo launches limited-edition Philip Colbert Bottle---only 300 available. (botivodrinks.com)

Modern Alchemist debuts THC- and CBD-infused mocktail:, Margarita, Jungle Bird, and Citrus Spritz. (americancraftbeer.com)

REAL launches Small-Batch Collection, featuring Brut and Noir, celebrated with Plates London. (linkedin.com)

Kally x SingleThread's Collaboration Duo. (drinkkally.com)

Napa winemaker Grant Hemingway and brewer John Green created Libby Non-Alcoholic Wines, offering premium, sustainably-produced sparkling rosé and white wines after four years of innovation. (forbes.com)

St. Agrestis teases a new Phony Negroni variant to launch 12/10. (linkedin.com)

10 Barrel Brewing adding Apocalypse IPA NA Hopburst. (mybeerbuzz.blogspot.com)

TÖST Beverages launches TÖST Maker™, an AI-powered tool helping consumers craft personalized toasts for any occasion. (prnewswire.com)

RSRV gets featured on the menu at The James Beard House “Beard By The Books” Dinners in NYC. (instagram.com)

Aldi launches affordable alcohol-free wines, including festive options like Zerozecco Sparkling White and Rosé. (gbnews.com)

^{Reply to this email with your launches, collabs, expansions and/or news.}

Health

Experts advise choosing beer, hard seltzers like White Claw, or low-alcohol options to reduce "hangxiety." (nypost.com)

Alcohol-related deaths in the U.S. doubled from 1999 to 2020, with rising gender and age disparities. (sciencedaily.com)

Binge drinking in early adulthood causes lasting brain damage, raising risks of Alzheimer's later in life. (newatlas.com)

Anti-obesity medications may reduce alcohol use, potentially linked to changes in cravings and reward effects. (jamanetwork.com)

Culture

High-intensity drinking is rising among middle-aged adults, posing greater risks than binge drinking. (nytimes.com)

Avanti West Coast launches non-alc beer to reduce festive accidents on UK trains. (independent.co.uk)

Sonoma County offers top non-alc wine options, including Chateau Diana, Sovi, and Bolle. (sonomamag.com)

Sipeos Cafe & Bar, opening in Walnut Creek, offers a Mediterranean menu alongside creative non-alc and low-ABV drinks, redefining the "mocktail" experience. (sf.eater.com)

A viral Reddit post about a waiter dismissing mocktail inquiries as "too expensive" sparked debates on service professionalism, customer interactions, and potential biases in the hospitality industry. (newsweek.com)

Navigate holiday gatherings gracefully: bring your own NA drinks, respect hosts' preferences, and share mocktails to promote alc-free inclusivity. (thesoberglow.substack.com)

Non-alc wines are gaining traction as premium, terroir-driven beverages, redefining wine craftsmanship and attracting both sober-curious and traditional drinkers. (wineand.substack.com)

Emma Chamberlain on becoming sober. (youtube.com)

Low No Drinker Podcast: Psychotropic-curious with High & Dry founder Daniel Rowntree. (youtube.com)

Alcohol-Free Radio: Redefining the NA Experience w/ Joshua James from Ocean Beach Cafe. (spotify.com)

Non-Non-Alc

Malört, Chicago's intensely bitter liquor with cult status, is gaining national popularity while sparking debate about preserving its Midwest identity. (nytimes.com)

Stoli Group USA files for bankruptcy amid declining demand, cyberattack, and Russia-related legal battles. (cheddar.com)

Low-calorie beer gains traction in the UK, appealing to health-conscious drinkers with improved taste. (vinepair.com)

Data Shot 🥃

Careers in Non-Alc

Visit the full job board here.

Non-Alc Activity Tracker

Events in Non-Alc