In partnership with

Industry

_{Connecticut leads the U.S. non-alc movement with innovative bars, bottle shops, and growing sober-curious demand. (ctinsider.com)}

_{Q Mixers names ex-Hoplark CEO Betsy Frost to lead innovation and growth in premium mixers. (bevindustry.com)}

_{The Coefficient Capital x New Consumer 2025 Consumer Trends Report was released with many interesting insights around non-alc. (coefficientcap.com)}

_{Mocktails and sober bars are thriving in Atlanta, fueled by new hemp-infused drink laws. (ajc.com)}

_{Illinois Governor Pritzker seeks Delta-8 regulations to ensure safety, protect Illinois' $500M cannabis industry, and address unregulated high-potency THC products. (chicagobusiness.com)}

_{Liquor brands like Grey Goose and Diageo are strategically partnering with sports leagues, creating innovative cocktails and sponsorships to break beer's long-standing monopoly on game-day drinking. (fastcompany.com)}

_{Wilderton rebrands to Wilderton Aperitivo Co. to lead non-alc spritz culture with handcrafted, botanical aperitivos. (bevnet.com)}

_{UK no/low alcohol beer sales are projected to hit 140M pints in 2024, with calls for aligned global alcohol thresholds. (thedrinksbusiness.com)}

_{Majestic partners with Club Soda to double its low & no-alcohol range for Christmas shoppers. (thegrocer.co.uk)}

_{Parch Spirits now at 40 H-E-B locations in Texas. (linkedin.com)}

_{HOPWTR is now available at Meijer chain-wide. (linkedin.com)}

_{Business of Drinks Podcast: How Little Saints’ Megan Klein built a $9MM non-alc cocktail brand. (creators.spotify.com)}

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Brand Moves

_{Zeronimo Century Blend, a groundbreaking 20-year-aged, dealcoholized wine, debuts in the U.S. (zeronimowine.com)}

_{Seth Rogen’s Houseplant brand debuts THC seltzers in the U.S. (bevnet.com)}

_{Athletic x Food52 collab to create Host & Toast, a Belgian-style White. (food52.com)}

_{Origami Sake launches non-alc sake, ZERO. (prnewswire.com)}

_{Boston Beer launches Emerald Hour, non-alcoholic cannabis cocktails with 10mg THC. (finance.yahoo.com)}

_{Casillero del Diablo debuts its first alcohol-free sparkling wine in the UK. (thedrinksbusiness.com)}

_{Three years in the making, Tarquin's releases 0% Gin. (linkedin.com)}

_{Romeo's Gin launches Romeo's Gin Sour. (instagram.com)}

_{Aplós introduces Mandora Negroni--- infused with 100mg of lion’s mane, magnesium, and suntheanine. (linkedin.com)}

_{St. Agrestis introduces limited release Phony White Negroni. (stagrestis.com)}

_{Just Enough Wines adds Just Enough Zero Brut Bubbles and Pinot Noir. (linkedin.com)}

_{Cantrip introduces Grape Soda with 50mg THC. (x.com)}

^{Reply to this email with your launches, collabs, expansions and/or news.}

Health

_{A survey reveals 60% of Americans are unaware that even one alcoholic drink daily increases cancer risk, per Annenberg research. (fortune.com)}

Culture

_{Japanese bartenders are pioneering non-alc bars, adapting to changing drinking habits and cultural shifts in Japan. (japantoday.com)}

_{Daytime raves and earlier nights are replacing traditional late-night clubbing, driven by changing habits, economic pressures, and cultural shifts. (theguardian.com)}

_{Sober office Christmas parties with team-building activities are replacing traditional late-night drinking events, driven by inclusivity, misconduct concerns, and changing generational preferences. (ft.com)}

Non-Non-Alc

_{Guinness, boosted by viral trends and Irish cultural resurgence, is rapidly gaining popularity among younger Americans across unexpected settings. (nytimes.com)}

_{Ready-to-drink (RTD) product consumers often misunderstand their alcohol base, with spirits and wine-based perceptions differing from reality. (thedrinksbusiness.com)}

_{Whole Foods betting on small-format stores. (wsj.com)}

Data Shot 🥃

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