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Mock the Toast | 12.15.25

Mock the Toast | 12.15.25

Latest in Non-Alc Brand Moves, Distribution and Openings

Jose Diaz
December 15, 2025

^{everything zero to low-alcohol}

Brand Moves

Hilton partners with mindful drinking expert Derek Brown to refresh Tempo by Hilton’s spirited and alcohol-free cocktails. (hilton.com)

Botivo drives community-led love through festive, inclusive, in-person experiences blending music, retail partners, and rituals. (instagram.com)

Empress Gin launches Empress 1908 0.0 Indigo, its first non-alcoholic spirit. (vinepair.com)

Oddbird debuts C, the world’s first Champagne-grape, alcohol-free sparkling wine, challenging traditional Champagne norms. (forbes.com)

Lucky Saint launches festive pub activation offering free Christmas cards and stamps to spark real human connection. (linkedin.com)

Founders launches Nonetheless non-alcoholic golden ale. (mybeerbuzz.com)

Better Beer launches Halfy, a 2.1% ABV ultra-low-carb lager bridging moderation and full beer flavor. (beerandbrewer.com)

BrewDog launches Mello, a functional alcohol-free beer with magnesium. (foodbev.com)

Cygnet launches Infinity, a luxury non-alcoholic botanical spirit debuting exclusively at Marks & Spencer Foodhalls. (thespiritsbusiness.com)

All The Bitter teases site launch, featuring new Lavender Chamomile and Fig & Walnut flavors. (instagram.com)

Langers launching To Us!, a canned zero-proof mocktail line, starting January 2026. (bevnet.com)

Presented by Concord Displays

Global Manufacturing Comparison

Materials, complexity, volume, and timeline should all play into where you choose to manufacture your display. At Concord Displays, our global manufacturing analysis makes it easy for you to compare between production in the U.S., China, and Mexico.

Recently, a company came to us struggling with rising costs and long lead times. Using our global manufacturing analysis, we assessed their situation and moved production from China to Mexico. This cut lead times by 40% and reduced tariff instability so their budget stopped taking surprise hits.

With this strategy, their 2025 rollout stayed on schedule and on budget.

If you’re considering a POP display for your non-alc brand or wondering how a different region might improve the cost and timing of your current campaign, see how we work.

Distribution & Openings

SAYSO brings mess-free steeping bags to QVC January 14. (bevnet.com)

Neer Beer opens Wheaton’s first non-alcoholic bottle shop, reflecting surging suburban demand for NA beverages. (dailyherald.com)

Budweiser Brewing Group opened a £3.9m de-alcoholisation facility at Magor Brewery, South Wales. (barmagazine.co.uk)

TRIP launches on British Airways, offering calming sparkling drinks to travelers from Gatwick and Heathrow. (linkedin.com)

REBELS 0.0% launches in Saudi Arabia, partnering with top hospitality groups to redefine premium non-alcoholic drinking. (linkedin.com)

Rationale Brewing launches Japanese Style Dry at all Colorado Whole Foods. (instagram.com)

TRIP expands retail presence with rollout across Harris Teeter stores. (instagram.com)

Dry Vibes returns to Philadelphia Jan 31, 2026, hosting the city’s largest alcohol-free wellness festival. (phillyburbs.com)

Sponsored

Carbone Fine Food was growing fast. But manual processes slowed everything. Distributors waited. Sales teams guessed. Finance chased data. With Vividly, they gained automation, visibility, and control. Now they scale without chaos. (Explore Trade Promotion at Scale)

Spillover

Only 54% of US adults drink alcohol today as US alcohol store spending declined 8.6% year over year in November. (seekingalpha.com)

Toronto-founded Ginny launches wellness-focused mocktails with adaptogens, blending flavor, culture, and function for mindful consumers. (toronto.com)

CANAR launches national alliance uniting Canada’s zero-proof retailers and elevating standards. (neoni.ca)

BERO and Free Spirits were named to The Foremost 50, spotlighting challenger brands reshaping sports, wellness, and mindful drinking. (linkedin.com | the-lead.co)

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