Season’s Greetings and Best Wishes for the New Year Ahead! See you in 2026!

Brand Moves

All The Bitter launches a redesigned website and Shopify storefront focused on clarity, storytelling, and improved ecommerce performance. (linkedin.com | allthebitter.com)

Heaps Normal partners with Cosmic Psychos on a cross-promo giveaway blending merch, music, tour tickets, and non-alcoholic beer. (instagram.com)

Louie Louie debuts the Napoleon House Cup, inspired by the classic Pimm’s Cup, sold on-site and online. (instagram.com)

Driftology debuts a chamomile-based, alcohol-free nightcap targeting relaxation and sleep without melatonin or hangovers. (x.com)

NA Beverage Co. unveils a rebrand and 12oz functional social tonics, seeing strong early retail performance. (linkedin.com)

Athletic Brewing relaunches Athletic January, promoting accessible moderation through partnerships, on-premise programs, and new non-alcoholic innovations. (prnewswire.com)

Brink launches a limited-edition artist-designed can, merging contemporary art with its non-alcoholic Margarita. (instagram.com)

Dry & Dirty debuts an adaptogen-infused, non-alcoholic martini designed for clarity, connection, and modern unwinding. (instagram.com)

Go Brewing unveils Assembly Hydro, a performance-focused hydration brand redesigned to resonate with serious athletes. (linkedin.com)

High Rise launches multiserve THC spirit with CBD and CBG. (instagram.com)

Sarilla teases a new 2026 product launch, hinting at an upcoming major retail partnership. (linkedin.com)

Mocktail Club launches Jalisco Passionfruit, a bold new flavor now online, with a special retail debut in January. (linkedin.com)

St. Julian debuts four bottled mocktails. (winebusiness.com)

Zero Gravity launches Green State Zero and Conehead Zero. (burlingtonfreepress.com)

Italian wine brands Riunite and Maschio launch non-alcoholic Lambrusco- and Prosecco-inspired wines nationwide. (marketwatchmag.com)

Athletic Brewing partners with OpenTable to help diners easily find non-alcoholic beer at restaurants nationwide. (athletechnews.com)

Tattersall Distilling previews a new non-alcoholic THC beverage line, expanding beyond traditional spirits. (cbsnews.com)

Uncle Arnie’s launches SodaPop, a THC-infused soda line in classic flavors. (bevnet.com)

Distribution & Openings

Mash Gang expands U.S. distribution, launching nationally on Thrive Market and entering select Whole Foods in January. (bevnet.com)

Rhinestone debuts its Mexican Lime non-alcoholic beer at 47 Arizona Sprouts stores for Dry January. (porchdrinking.com)

Distribution Carlsberg Hong Kong launches an expanded no/low portfolio. (midfloridanewspapers.com)

Choose Chicago spotlights the city’s growing non-alcoholic bars, bottle shops, and mocktail culture for Dry January. (choosechicago.com)

Brooklyn’s Golden Ratio opens as a near zero-waste cocktail bar offering equal-focus spirited and non-alcoholic drinks. (timeout.com)

Spillover

Spirited Away, America’s first booze-free bottle shop, is acquired by a Campari executive, signaling alcohol alternatives entering the core beverage ecosystem. (linkedin.com)

Gen Z alcohol participation is rising, but volume recovery lags due to economic constraints and Millennial pullback. (linkedin.com)

How to rethink your relationship with alcohol after Dry January. (vcuhealth.org)

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