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ICYMI - Catch Up this Weekend
Liquid Death partnered with Spotify on a limited edition Bluetooth enabled urn. (adweek.com)
Restaurants are expanding sophisticated zero-proof menus to meet rising demand for inclusive, premium non-alcoholic options. (fsrmagazine.com)
George Clooney, Rande Gerber, and Mike Meldman launch Crazy Mountain, a premium non-alcoholic lager rolling out in 2026. (prnewswire.com)
BrewDog sold to Tilray for $44M, leaving “Equity for Punks” investors with nothing. (nytimes.com)
Heineken launches Heineken 0.0 Ultimate, a zero-alcohol, zero-calorie, zero-sugar beer. (theheinekencompany.com)
Former Campari CEO launches Liquid Ventures to build and invest in global low/no alcohol brands. (just-drinks.com)
Botivo teases next limited edition collaboration. (linkedin.com)
Questioning who George Clooney’s new NA beer targets in an increasingly crowded non-alcoholic beer market. (vinepair.com)
Ritual Zero Proof launches a line of ready-to-drink non-alcoholic cocktails. (ritualzeroproof-22104892.hs-sites.com)
Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.
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