ICYMI - Catch Up this Weekend

Ten women operators scale non-alcoholic category through innovation, distribution, and credibility-building initiatives. (thedailypour.com)

NielsenIQ shows non-alc spirits and wine leading category growth despite declines across beer, wine, and spirits. (linkedin.com)

ABV launches Blanc Zero, Alt Noir, and Blanc, expanding alcohol-removed and low-ABV wines across white, red, and sparkling formats. (instagram.com)

BRĒZ appoints Travis Duncan CEO as founder shifts to chairman and strategic role. (linkedin.com)

Little Saints launching Classic Sp***z. (littlesaints.com)

Alcohol alternatives are entering consolidation phase as funding tightens, margins compress, and multi-brand aggregation offers scale, leverage, and survival advantages. (dryatlas.com)

Athletic Brewing Company CMO Andrew Katz departs after five years, with search underway for new marketing leadership. (brewbound.com)

The Wine Group acquires St. Agrestis, maker of Phony Negroni, expanding non-alcoholic RTD portfolio. (vinepair.com | Non-Alc M&A Tracker)