Mock the Toast | 03.21.24

Hemp Bevs Gain | NA IPAs <3 Toilet Paper | Non-Alc Hiring

everything zero to low-alcohol

Industry

As alcohol consumption declines, people are increasingly turning to cannabis for relaxation, impacting the alcohol and pharmaceutical industries significantly. (gothamgal.com)

Declining alcohol sales highlight a broader trend towards healthier options, with hemp beverages emerging as a popular alternative. (mindsetvalue.substack.com)

Canada’s Edna's Non-Alcoholic Cocktail Co. to debut its award-winning RTD cocktails in the U.S. at a major, top 5 National retail chain. (businesswire.com)

Who is winning from the moderation trend? (theiwsr.com)

Liquid Death, valued at $1.4 billion, has captivated Gen Z with its heavy metal branding and healthy, ironic beverage options.. (theatlantic.com | fortune.com)

Beer52 acquires parts of online distributor EeBria, ensuring support for independent breweries in the UK and Europe. (beertoday.co.uk)

Savyll launches its premium non-alc RTD cocktails in Sainsbury’s. (retailtimes.co.uk)

The Pathfinder innovates the non-alc spirits sector with a unique blend, aiming to redefine social drinking and embrace moderation.. (forbes.com)

Dry January led to a record increase in non-alc drink sales at Soho House. (businessinsider.com)

Botivo, a non-alc aperitif, focuses on craftsmanship and detail, using natural ingredients and a year-long production process, aiming to elevate the alcohol-free cocktail experience.(beveragedaily.com)

Challenges in labeling and regulation are hindering the growth of the booming low-and-no alcohol category, despite its popularity and market potential. (thespiritsbusiness.com)

As hemp THC beverages gain popularity, the industry faces challenges with government regulation, advocating for consistent labeling, age restrictions, and safe consumption guidelines. (spillthethc.com)

Corona plots UK launch for vitamin D Infused Sunbrew. (thegrocer.co.uk)

St. Agrestis partners with Gold Coast Distributors to distribute its non-alc cocktails in NYC. (linkedin.com)

Panel: How can we elevate No & Low offerings to new heights? (linkedin.com)

Bayou City Hemp and 8th Wonder Cannabis partner with Spec’s to sell THC beverages across Texas. (cannabisproductsinsider.com)

Expanding draft menus with kegged cocktails, kombucha, and more can boost profitability and appeal. (plateonline.com)

Haus of Bablylon partners with Boisson to distribute its non-alc line of beverages in the U.S. (linkedin.com)

Starting April 1st, Mash Gang will begin shipping to nearly every US state—starting with four beers. (linkedin.com)

Baltimore's Hopscotch, a zero-proof bottle shop, pops up in DC's Union Market. (washingtonian.com)

Altitude Beverages, aligning with Bend, Oregon's outdoor lifestyle, thrives amid the entrepreneurial community, contributing to the Pacific Northwest's growth. (siteselection.com)

Deschutes Brewery invests in innovative beer concentrate technology for high-quality non-alc beer, using BrewVo and a 65,000-lb tunnel pasteurizer. (craftbrewingbusiness.com)

Elevator Talk Episode: Showcasing leaders from Lotza, HIKE, Tecton, Moshi, & Backyard Tea. (bevnet.com)

Non-Alc Activity Tracker: M&A, funding, and more. (mockthetoast.com)

Non-Alc Job Opportunities. (mockthetoast.com)

Launches + Collabs + More

Heaps Normal x who gives a crap

French Bloom introduces La Cuvée 2022 Blanc de Blancs, a vintage, non-alc sparkling wine, emulating aged Champagne's complexity. (forbes.com)

Partake Brewing debuts Pils. (linkedin.com)

Gillian Anderson debuts functional drinks brand, G-Spot, targeting women. (beveragedaily.com)

Schweppes gets into mocktails with RTDs. (thegrocer.co.uk)

Deschutes Brewery releases NA variant of its popular Fresh Squeezed IPA. (damntastybeer.com)

Heck Beer releases a limited drop of their first NA beer, Silver Linings IPA.

Curious Elixirs releases mini can version of their No. 4 spritz.

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Health

Positive feelings link to wine and beer consumption, while negative feelings associate with spirits, revealing the impact of emotions on drinking habits among Italian consumers. (ssrn.com)

Male alcohol consumption could affect a fetus up to three months before conception. (arnoldspumpclub.com)

Culture

The ABCs of NA. (zeroproofnation.substack.com)

The alc-free movement, blending revolution and renaissance, reshapes social drinking through innovation and a shift towards wellness, driven by consumer desire for quality without alcohol. (aftermagazine.com)

A woman was charged $10 for a ginger ale and pineapple juice drink at a restaurant, which they called a mocktail after she complained. (dailydot.com)

Convert Your Unused Draft Lines to Dispense Cocktails, Kombucha, and More. (plateonline.com)

Non-Non-Alc Splashes

Why smell Is so Important to a wine’s flavor. (vinepair.com)

The argument for CPG investing. (2pml.com)

US beverage alcohol e-commerce is transitioning from pandemic necessity to convenience, with potential growth among Millennials and Gen Z, despite increased price sensitivity and a focus on value over speed. (theiwsr.com)

Data Shot 🥃

Non-Alc Opportunities

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