Industry

Heineken aims to normalize non-alc beer, focusing on draught solutions and global market expansion, with significant growth in the Americas and strategic innovations to cater to diverse consumer preferences. (just-drinks.com)

Athletic Brewing amongst GQ’s most creative companies in the world. (gq.com)

E.l.f. Cosmetics collaborates with Liquid Death for a heavy metal-inspired makeup collection, offering five products in a coffin-shaped box for $34, following their financial success and past unusual partnerships. (wwd.com)

Mark Anthony Brands, known for White Claw, partners with Lionel Messi to launch a new hydration beverage, expanding into non-alc products and bolstering its portfolio. (bevnet.com)

Wine consumption is declining amid broader alcohol reductions, driven by wellness trends and economic concerns, with millennials and baby boomers as primary consumers, showing a shift towards moderate drinking, organic options, and non-traditional packaging. (winebusiness.com)

Offering draught alcohol-free beer in pubs led to a significant reduction in alcoholic beer sales without affecting revenue. (bbc.com)

Augustiner Bräu's introduction of an alc-free lager sparks controversy among German beer traditionalists, seeing it as a cultural decline amid declining beer consumption. (thetimes.co.uk)

Venture-backed beverage startups like Liquid Death are challenging giants like Coke and Pepsi with innovative, healthier options, drawing significant investment despite the beverage industry's challenges. (techcrunch.com)

Brands like Ghia, Barbet, United Sodas, Avec, Aura Bora, and Poppi are reinventing the soda industry with creative, wellness-oriented beverages, challenging Big Soda with options that cater to changing consumer preferences towards natural, less sugary, and health-conscious choices. (foodandwine.com)

The trend towards moderation in alcohol consumption benefits the beverage industry by diversifying options and attracting consumers from non-alc categories, offering growth opportunities for both traditional and emerging companies. (vinetur.com)

The trend of alcohol-free travel is growing, with over 40% of travelers considering detox trips and a demand for non-alcoholic options in hotels and hospitality. (fastcompany.com)

At Natural Products Expo West 2024, non-alc beverage brands showcased innovations in hop-infused flavors, aligning with the growing $13bn non-alc market's demand for unique, bold tastes. (foodnavigator-usa.com)

How the functional 'shroom is ready to boom. (thegrocer.co.uk)

Partake emerges as a key player in the enduring appeal of Canadian beer in the U.S., alongside heritage, quality, and innovative branding. (beveragedynamics.com)

De La Calle Tepache is now available at Albertsons & VONS in over 300 locations in California. (linkedin.com)

Bars adapt to wellness trends by offering inventive, health-conscious non-alcoholic drinks, responding to a growing demand for mindful consumption and prioritizing guest well-being. (barandrestaurant.com)

The hemp beverage market is diversifying beyond seltzers and sodas, with emerging categories like mocktails, dissolvable sticks, and functional drinks, reflecting evolving consumer tastes and product innovation. (spillthethc.com)

Europe's non-alc wine and beer market is rapidly growing to €15.4bn by 2032 due to health consciousness, low-calorie options, R&D, online availability, and innovative marketing. (thedrinksbusiness.com)

Cann is now available at Total Wine & More. (linkedin.com) 

Illicit Elixirs will be available at Walmart soon. (linkedin.com) 

Calmer Co taps into non-alc trend with kava beverages, targeting Millennials and Gen Z, amid financial success and expanding partnerships. (dailytelegraph.com.au)

Interview: The strategy behind the fastest velocity non-alcoholic beer brand, RationAle Brewing. (youtube.com)

The Whole Marketer Podcast delves into skills for challenger brands, emphasizing disruption, creativity, agility, and risk management with guest Kerttu Inkeroinen from Lucky Saints. (spotify.com)

The Big Plan Podcast: Interview with the founders of Hippie Water, a new hemp-infused beverage. (shows.acast.com)

Business of Drinks Podcast: Elixirs builds community-driven brand through DTC subscriptions, word-of-mouth marketing, and UGC on social media. (spotify.com)

Savyll Beverage Company opens a funding round to those looking to invest. (linkedin.com)

Peak Cocktails, a non-alc brand created for athletes and active people, is raising funds via a crowdfunding campaign. (wefunder.com)

Launches + Collabs + More

Upline Brewing enhances America's first functional non-alc beer with new look, pricing and enhanced adaptogenic blend.

Kava Haven launches unique non-alc spirit blending taste, tradition, and mindful social experiences. (bevnet.com)

Tilray Brands announces Runner’s High NA Beer. (brewbound.com)

Go Brewing drops Straight Outta Alcohol Hop Water.

Almave sets date for Blanco.

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Health

Offering more visible non-alcoholic beer options in pubs leads to healthier consumer choices without affecting sales, a University of Bristol study finds. (telegraph.co.uk)

The 'sick-quitter effect' may have led to underestimation of alcohol-related deaths; 70% of reviews didn't exclude former drinkers from data, skewing results. (movendi.ngo)

Efforts to study moderate alcohol consumption face challenges due to funding controversies and biases, hindering the potential for unbiased research on its health impacts. (winebusiness.com)

Culture

The Wine Crisis: Why are younger generations drinking less wine?(confidenceuncorked.substack.com)

Sober living enhances social life with deeper connections and diverse, engaging activities beyond drinking. (gq-magazine.co.uk)

What went on behind the scenes at the World Alcohol Free Awards. (zeroproofnation.substack.com)

Non-Non-Alc Splashes

Hydration drinks, blending health and hydration, are booming, attracting big brands and consumers with their trendy, beneficial beverage options. (fooddive.com)

Do in-house bars raise real estate interest — or prices? (vinepair.com)

Sluggish sales of Jack Daniel's, the leading American whiskey brand, signal changing consumer spending habits and alcohol consumption patterns amid the pandemic. (wsj.com)

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Non-Alc Opportunities

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