Industry

The U.S. brewing industry has released its top 50 breweries, with Athletic Brewing Company featured among the leaders. (thedrinksbusiness.com)

Asahi, Japan's largest brewer, plans to make half of its beverage sales from zero- and low-alc drinks by 2040. (ft.com)

Loews Hotels introduces 'Free Spirited', a program offering tailored low-alcohol and alcohol-free beverages across its properties. (hotelmanagement-network.com)

Tenneyson launches with alcohol distributors in Michigan and Texas. (linkedin.com)

Brands and cannabis companies come together for 4/20 marketing. (adweek.com)

The wine industry is struggling as younger generations opt for healthier lifestyles and diverse alcoholic choices like craft beers and spirits, leading to decreased demand and oversupply issues. (theweek.com)

Tilden brings on industry veteran, Kate Palmer, as VP of Sales. (bevnet.com)

Chilean scientists have developed a yeast that allows the production of low-alc wines without compromising quality, aiming for sustainable viticulture amid rising climate challenges. (vinetur.com)

Emma Wykes of Seasn argues for premium pricing in the low/no category, noting the complexity and cost of production needed to ensure its sustainability and appeal. (thespiritsbusiness.com)

Libra Beverage Co. has expanded its non-alc craft beer range to Loblaws Market Stores across Canada. (brewbound.com)

Functional beverages that claim health benefits like mental clarity and digestive health are surging in popularity, turning supermarket beverage aisles into extensions of the pharmacy. (ny1.com)

Italy's agricultural minister argues that non-alc wines shouldn't be labeled as "wine" to protect Italian culture, as global sales of these beverages rise.(thetimes.co.uk)

After over 18 months of unsuccessful attempts to raise further capital to grow the brand in the US and UK, Fungtn to cease operations. (linkedin.com)

Better Booch looks to future of fermentation. (bevnet.com)

Wilderton lands at select Sprouts. (linkedin.com)

AB InBev's non-alc beer options like Budweiser Zero and Stella Artois 0.0 are seeing revenue growth, despite a $1.5 billion drop in overall beer sales in North America. (unionleader.com)

In the UK, both young and older adults are increasingly opting for low/no alcohol drinks--- attracting the attention of retailers. (talkingretail.com)

White Claw's parent company invests in headless commerce, a system linking front-end platforms like social media to back-end fulfillment services, to streamline customer experience and boost efficiency. (adexchanger.com)

Ted Fleming founded Partake Brewing to create appealing non-alc beers after his Crohn's diagnosis and the birth of his child influenced him to quit alcohol. (dryatlas.com) 

Emily Onkey, cofounder of Aplós, discusses her non-alc spirit brand, inspired by a desire for sophisticated, healthy cocktail alternatives without the downsides of alcohol. (theskimm.com)

Event: Zero Proof, Full Flavor AFNA Happy Hour at Brewdog Las Vegas. (eventbrite.co)

Launches + Collabs + More

Montauk Brewing launches first non-alc IPA. (tilray.com)

World famous soccer star Neymar Junior announces collaborative venture with Fun Brands to enter cocktail and mocktail business with own brand. (businesswire.com)

Lucky Saint x New Balance (linkedin.com)

Heineken x Bodega (adweek.com)

Kit NA Brewing x Pop Up Grocer

Cann partners with Barstool Sports for a marketing collaboration involving top podcasts and social media to promote its THC-infused bevs nationwide. (cannabisproductsinsider.com)

Numuti, packed with South African botanical flavors and Sceletium, readies launch in the US.

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Health

Drinking alcohol before sleep significantly disrupts sleep architecture by reducing REM sleep and altering slow wave sleep accumulation over consecutive nights. (academic.oup.com)

Conflicting studies on alcohol and health are due to differences in classifying abstainers and drinkers; higher consumption consistently increases health risks. (psychologytoday.com)

Diabetes, traffic-related pollution, and alcohol are the top modifiable risk factors for dementia, impacting brain aging significantly. (diabetes.co.uk)

Culture

Owner of Killjoy, a non-alc bottle shop in Nashville, has launched a fundraiser to open the city's first alc-free bar. (wkrn.com | Contribute!)

What is an alcohol-safe workplace? (jessafrances.substack.com)

Coachella attendees are opting for non-alc drinks, supported by The New Bar, reflecting a trend of reduced alcohol consumption for health among younger generations. (rawstory.com)

NA craft beer guide. (beantobarstool.com)

Non-Non-Alc Splashes

Amid concerns over unsustainable agave production, bartenders are innovating with "nogave," a sustainable syrup alternative. (punchdrink.com)

Monster Beverage consolidates its craft beer operations, signaling a strategic shift by laying off staff and transforming a brewery into an innovation hub. (thedrinksbusiness.com)

MAGA Beer. (mybeerbuzz.blogspot.com)

^{Data Shot} 🥃

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