Industry

Firestone Walker’s 805 is developing a non-alc version, 8Zero5, leveraging a gray color scheme to expand its brand while maintaining its lifestyle-focused marketing approach.. (beercrunchers.substack.com)

The California wine industry faces a downturn with an 8.7% decrease in consumption in 2023 due to lower alc consumption by younger generations, competition from hard seltzers, & health concerns. (sfchronicle.com)

Retailers should expand non-alc drinks to meet rising demand, with 61% of Gen Z and 49% of millennials planning to reduce alcohol consumption in 2024. (retailwire.com)

Louisiana's new bill reduces the legal THC level in consumable products from 0.3% to 0%, effectively banning THC drinks. (thedrinksbusiness.com)

Since its October 2023 launch, KittiePIG Non-Alcoholic Beer saw a 338% sales increase and a 143% rise in orders. (linkedin.com)

Alcohol distributors are selling THC-infused drinks to counter declining booze sales, leveraging a regulatory loophole to enter the cannabis market. (bloomberg.com)

Curious Elixirs seeks global partners for expansion, targeting the UK within six to 12 months. (axios.com)

Better Rhodes has partnered with Stamford's BevMax liquor outlet to enhance distribution and fulfillment of non-alc options. (ctinsider.com)

Lucky Saint expands beyond Dry January with a summer sports campaign, promoting non-alc beer as a year-round option amid rising sales. (marketingweek.com)

Martini launches "Dare to Be" campaign across several European countries, promoting playful, stylish aperitivo moments and its non-alc offerings. (thespiritsbusiness.com)

Dutch brewers want stricter rules for alcohol-free drinks. (nltimes.nl)

Hop Wtr is gaining popularity among health-conscious Americans, especially Gen Z, and is now available at 2,000 Walmart stores. (foxbusiness.com | linkedin.com)

Connecticut businesses must inventory THC-infused beverages on May 14, 2024, and pay a $1 per container fee by June 14, 2024, to comply with new state regulations. (ct.gov)

UK's CAP Executive's new rules for May 2024 require zero-alcohol product ads to clearly state ABV and avoid promoting alcohol. (asa.org.uk)

Three Spirit is now available across the Midwest at Fresh Thyme Market, adding distribution in 70 stores across 10 states. (linkedin.com)

Mother Root paused their most profitable Amazon sales channel to test if it was hindering Shopify growth, resulting in lower CPAs and improved DTC sales performance. (linkedin.com)

CROSSIP launches in South Korea. (linkedin.com)

Good Time Brewing partners with Union Beer Distributors to expand its IPA, Pilsner, and Wheat beer distribution throughout NYC & Long Island. (finance.yahoo.com)

Spirits of Virtue is launching its Glen Dochus Scottish Blend in Japan. (beveragedaily.com)

Despite being a young category, the low-and-no alcohol market is rapidly growing, led by non-alc products, with forecasts predicting a 6% CAGR from 2023 to 2027. (thespiritsbusiness.com)

Al’s non-alc beer added to Whole Foods Market in NY. (linkedin.com)

Podcast: WYNK, a cannabis drink brand founded in 2021, achieved success with mobile manufacturing, expanding to 13 states retail & 37 states DTC, selling 1 million cans in its first year. (spotify.com)

Launches + Collabs + More

Ocean Beach Brands, led by the renowned non-alc industry pioneer and Ocean Beach Café owner, will launch Zeronimo, a premium dealcoholized wine, in the US.

Little Saints debuts an Old Fashioned RTD, which includes Reishi, Damiana for love, and is sugar-free with just 5 calories.

Partake Brewing partners with APP Tour and releases limited edition Pickleball Pils.

Della Vite Zero, a non-alc sparkling rosé by the Delevingne sisters, launches at Selfridges in London this June. (mycaterlyst.com)

VK enters alcohol-free category with VK Blue 0.0. (talkingretail.com)

Fever-Tree expands into booze with rosé wine spritz. (thegrocer.co.uk)

Spirits of Virtue teams up with Eswaran Tea to create Teasons – a premium selection of tea-based zero-proof spirits. (linkedin.com)

London's Small Beer Brew Co. to drop 4-packs in the US this July. (linkedin.com)

Blue Moon partnered with the sporting goods brand Rawlings to create a boozy ice cream flavor, Blue Moon Home Run Twist. (delish.com)

New Desert Margarita from Parch

Curious Elixirs releases Curious No. 9, a non-alc sparkling rosé cocktail.

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Health

Study uncovers alcohol's damaging effects on brain cells through oxidative stress. (news-medical.net)

A new oral hydrogel made from milk protein and iron reduces blood alcohol levels and protects the liver and intestines in mice after alcohol consumption. (nature.com)

Culture

Podcast: Jen Batchelor discusses Kin Euphorics, the sober curious movement, and using adaptogens and botanicals for improved health and mood. (drwillcole.com)

Virginia's first kava bar, KavaClub, overcame legal challenges to open, offering kava tea with strict regulations and a vibrant atmosphere. (axios.com)

Mockies Mocktails & Taps, a new mobile business, offers custom and standard mocktails for events. (siouxfalls.business)

Edmonton's first alc-free cocktail bar, SPILT Zero Proof, offers a unique, adult-oriented atmosphere with mocktails, classes, and catering. (msn.com)

The rise of non-alc wine is criticized as contradictory and lacking flavor, despite its growing popularity among health-conscious drinkers. (slate.com)

Stephanie Styll's happiest hour at Killjoy Booze-Free Beverage Shop. (ediblecommunities.com)

Non-Non-Alc Splashes

How to choose a great lawyer for your startup. (medium.com)

Spirits sales in Great Britain's on-trade fell 19% in early May, impacted by poor weather. (thespiritsbusiness.com)

Analyst shifts sentiment on Boston Beer stock. (schaeffersresearch.com)

Gallo makes strategic investment in Montucky Cold Snacks. (brewbound.com)

Athletes once drank rat poison and champagne cocktails to improve performance. (vinepair.com)

Non-Alc Opportunities

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