Industry

L.A. Libations, a bev incubator, helps emerging non-alc beverage brands such as Athletic Brewing succeed by identifying trends, offering guidance, and leveraging industry connections, with Molson Coors owning a stake. (fooddive.com)

Asahi Group aims to attract sober Gen Z by increasing no/low drinks, focusing on global expansion. (bbc.com)

Athletic Brewing Company is one of Time100’s Most Influential Companies of 2024. (time.com)

Fetch survey shows CMOs value retention ahead of acquisition; suggests prioritizing loyalty with rewards, using behavioral data and emerging channels, and offering value-driven incentives to retain budget-conscious customers. (business.fetch.com)

KAM Insight: 74% of UK adults moderate alcohol intake, 56% plan to reduce consumption in 2024, with "zebra striping" and non-alc options influencing choices, while Spain and Germany lead in non-alc drink options. (linkedin.com)

Molson Coors will produce Peroni Nastro Azzurro in the U.S., except for Peroni 0%, to boost premium beer supply. (fooddive.com)

Replacing alcohol with weed is a growing trend in the US, driven by health concerns and the increasing legal accessibility of marijuana for both recreational and medical use. (cnn.com)

The Paris Olympics feature alcohol-free beer sponsorships due to rising health-consciousness, with brewers like AB InBev and Carlsberg pushing non-alcoholic versions to align with changing consumer trends and tighter advertising regulations. (bloomberg.com | time.com)

Schloss Wachenheim to double non-alc sparkling wine production. (just-drinks.com)

HERB ALL offers a complex, sustainable alternative to gin for bar-goers and home mixologists. (thedrinksbusiness.com)

Athletic Brewing's CEO, Bill Shufelt, believes the term "sober" is outdated and advocates for more flexible terminology around alcohol consumption. (businessinsider.com)

Demand for low and no-alcohol wine is rising due to the moderation movement and increased wellness focus, driving innovation in Sonoma, Napa, and beyond. (pressdemocrat.com)

Massachusetts officials declare adding CBD or THC to food and drinks illegal, enforcing restrictions on intoxicating hemp products outside licensed dispensaries. (marijuanamoment.net)

Wherehouse Beverage Co. expands WYNK hemp-derived THC seltzer to Texas and Tennessee. (preparedfoods.com)

A new beverage committee will address regulatory challenges for hemp-derived beverages, chaired by Cann's General Counsel. (linkedin.com)

Botivo partners with Nightcap Brands to accelerate sales efforts. (linkedin.com)

Lower-alcohol wines, known as 'Rishi wines,' gain popularity due to tax changes incentivizing consumption of wines below 11.5% ABV. (telegraph.co.uk)

Drink DELTA's D2C business has grown 10X since August, with a newly expanded team driving success. (linkedin.com)

Alcohol Free Radio: Töst Beverages CEO Brooks Addington discusses revolutionizing social rituals with elegant non-alc alternatives. (youtube.com)

Launches + Collabs + More

Atypique launches 'Larger than Life' summer campaign with AJ McLean Of The Backstreet Boys. (finance.yahoo.com)

Empyrean Brewing Co. launches hop water. (bevnet.com)

Riboli Family Wines launches Spritz Del Conte, including a non-alc version, embracing Italy's Aperitivo lifestyle. (just-drinks.com)

Blind Tiger introduces new sparkling spirit-free cocktails: Southside Mojito and Sidecar Mimosa. (bevnet.com)

Old Milwaukee Non-Alcoholic named Official Beer Partner of Juncos Hollinger Racing. (juncoshollinger.com)

Deschutes Brewery x Patagonia Provisions release two new beer, including Non-Alcoholic Kernza Golden Brew. (newschoolbeer.com)

Kowloon Restaurant introduces cannabis seltzer. (boston.com)

Proxies X Nomadica

Bodvár Rosé Unveils their first non-alc rosé, Bodvár No 0. (winebusiness.com)

Crossip brings back its Blazing Pineapple spirit along with merch.

Non-alc beer brand, KittiePIG, teases new can design.

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Health

Drinking alcohol on a plane may harm your heart due to lower oxygen levels and increased heart rate. (nbcnews.com)

New research shows moderate alcohol consumption doesn't impact our ability to see symmetry, debunking the beer goggles effect. (psypost.org)

Culture

Las Vegas mixologists are elevating the mocktail. (lasvegasweekly.com)

Beyond the Bar in Dallas has opened Snug Space, an alc-free speakeasy. (dallasobserver.com)

A new survey reveals that health concerns and lifestyle changes have led to decreased alcohol consumption, especially among Gen Z and Millennials. (vinetur.com)

Wilderton Spirits, the first U.S. non-alc distillery, crafts unique zero-proof botanical spirits, not alcohol replicas. (popsci.com)

Non-Non-Alc Splashes

Business of Drinks Podcast: Millennial Marketing Masterclass with Aly Wente of Wente Vineyards. (spotify.com)

Boston Beer in talks to sell itself to Jim Beam owner Suntory. (wsj.com)

Anchor Brewing purchased by Chobani founder. (sfchronicle.com)

Irish pub names often come from a 19th-century licensing law. (vinepair.com)

Data Shot 🥃

Non-Alc Opportunities

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