Industry

The global market for no/low-alcoholic drinks, valued above $13 billion, is growing rapidly with new investments and increased distribution, expected to reach nearly 4% of the alcohol market by 2027. (axios.com)

See all non-alc deal activity— acquisitions, investments, closures, etc. (mockthetoast.com)

Founder of Sans Bar discusses the challenges and opportunities in the non-alc drink industry for indie brands vs. VC-funded brands. (tawnylara.substack.com)

Zero-alcohol spirits lag in sales due to lack of bold, inventive branding that offers premium, sensory experiences. (drinks-intel.com)

Portland Pickles to become first sports team to legally sell THC beverages at games. (oregonlive.com)

The UK alcohol market is declining, while no/low alcohol drinks are growing due to moderation trends and excise duty changes. (theiwsr.com)

Fable, an award-winning THC-infused cocktail brand, debuts at the Aspen Food & Wine Classic with authentic, uniquely crafted alcohol alternatives featuring real fruits and spices. (thetimes-tribune.com)

Guinness partners with the Premier League as the Official Beer, and Guinness 0.0 as the Official Non-Alcoholic Beer. (mybeerbuzz.blogspot.com)

UK spirits volumes fell 5% in 2023, with gin dropping 14%, while no/ low-alcohol segments grew 47% due to moderation trends. (thespiritsbusiness.com)

Eisberg will double its alcohol-free wine capacity in Germany using a new energy-efficient dealcoholisation unit, enhancing sustainability with 5,000 solar panels. (thedrinksreport.com)

Athletic Brewing Co. buys Ballast Point's San Diego facility, doubling non-alc beer production by 2025. (craftbrewingbusiness.com)

New Zealand-based AF Drinks aims to triple its sales in the current financial year, expanding in the US through Walmart and Target. (just-drinks.com)

Tesco's One Stop has revamped its alcohol selection, focusing on adding more low/no alcohol options like Brewdog Punk AF and Thatcher’s Zero, as well as extending the number of stores stocking Heineken 0% and Guinness 0%. (drinksretailingnews.co.uk)

Upcoming: Hilary Sheinbaum's "Going Dry" is gearing up to be a must-read for beverage operators to tap into the growing sober-curious movement and effectively engage with non-drinking consumers. (Pre-order)

Launches + Collabs + More

Heaps Normal’s Just Say No to Water campaigns w/ Donny Benet. (youtube.com)

Shiner releases additional non-alc beer. (mybeerbuzz.blogspot.com)

Château La Coste introduces Nooh, a 0% wine. (moodiedavittreport.com)

Aero partners with NON to offer passengers NON1 Salted Raspberry & Chamomile bubbles, enhancing the private jet experience. (linkedin.com)

Pari launches zero proof beverage made with ginseng, ginger, and citrus extracts and naturally sweetened with premium agave syrup.

New Calexo posters. (linkedin.com)

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Health

Recent research reveals alcohol is riskier than thought, leading some to reconsider even moderate drinking. (nytimes.com)

A new study finds cannabis less harmful than alcohol, boosting interest in cannabis-infused beverages. (markets.businessinsider.com)

Auto industry developing technology to prevent drunk driving by detecting alcohol on drivers' breath. (msn.com)

Culture

Gen Z is increasingly abstaining from alcohol, with 64% not drinking in the past six months. (newsweek.com)

Carl Radke announces the opening of a non-alc café and bar in New York, alongside his work at Loverboy. (bravotv.com)

Bali's expanding mocktail menus cater to sober curious travelers, offering creative, alc-free drinks at top venues. (thebalisun.com)

Hawaii beauty queen and recovering alcoholic Jade Lun releases a mocktails recipe book, "Fizz Without The Fuzz." (kitv.com)

Australia ranks sixth best destination for sober travelers, excelling in sober-friendly activities, public safety, and health ratings. (timeout.com)

Over the past five years, Italy's non-alc beverage sector has grown significantly, driven by health-conscious, experimental consumers. (sober-futures.com)

Non-Non-Alc Splashes

The global alcoholic drinks sector is projected to reach US$2.74 trillion by 2032, driven by emerging markets and premium product demand. (thedrinksbusiness.com)

Data Shot 🥃

Non-Alc Opportunities

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