Note: No newsletter next week. Enjoy the Fourth! 🇺🇸

Industry

The US beverage alcohol market faced a challenging 'reset year' in 2023, with low/no drinks gaining interest amid economic pressures and changing consumer behaviors. (theiwsr.com)

Restaurants and brands are embracing the "sober curious" shift with alc-free options, unifying drinking cultures and enhancing social experiences. (rollingstone.com)

Diageo reports pubs drive 53% of UK non-alc drink sales, with low and no alcohol options becoming crucial for socializing and future growth. (morningadvertiser.co.uk)

Japan's RTD non-alc beverage market is growing rapidly due to health trends and major brand investments. (just-drinks.com)

New brewing techniques have revolutionized non-alcoholic beer, improving flavor and variety, driving market growth, and attracting major brewers. (americancraftbeer.com)

Cannabis beverages are growing in popularity due to legal gray areas, outpacing alcohol in daily use, but face regulatory challenges. (wellraiser.substack.com)

Sansorium expands non-alc beverages in B.C., forecasts seven figures in revenue, driven by millennials and older demographics. (bcbusiness.ca)

Roquette will showcase its sugar-free, fiber-enriched Paloma Mocktail at the IFT FIRST event, highlighting "Plant Positivity. (foodingredientsfirst.com)

The global non-alc beverage market is projected to grow from $923 million to $1.7 billion by 2028, driven by the "sober curious" movement and changing drinking habits among Americans. (foxnews.com)

Chile's non-alc wine brand Sinzero aims for international expansion into the US, Europe, and China, forecasting 25% growth. (just-drinks.com)

Gen Z is driving growth in the low/no segment amid declining disposable incomes, with a 47% increase in 2023. (harpers.co.uk)

Lucky Saint's Single Can Lager and IPA are now available in UK's Co-op nationwide. (linkedin.com)

Botivo focuses on pleasure over moderation, with unique flavors and strategic placement in top restaurants. (thespiritsbusiness.com)

Calexo begins operations in Japan. (linkedin.com)

Launches + Collabs + More

Anaheim’s Bravus Brewing releases new non-alc sparkling rosé, Wine0. (dailynews.com)

Head High Wines launches a non-alcoholic, low-calorie wine for health-conscious wine lovers, emphasizing taste and sustainability— h/t ZPN. (wineindustryadvisor.com)

Della Vite Zero debuts new non-alc sparkling rosé. (linkedin.com)

Allagash launches a hop water. (brewbound.com | Podcast)

Flyers' debuts Sunset Spritz’ Hemp THC line. (linkedin.com)

St. Agrestis’ Limited Release: Phony Limone Negroni. (stagrestis.com)

Little Saints x DJ Stretch Armstrong

De La Calle adds 'Modern Mexican Soda' messaging to its Tepache drink.  (linkedin.com)

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Health

Non-alc beer is a good post-workout option as it hydrates like water and replenishes glycogen with carbs. (americancraftbeer.com)

Adaptogenic drinks like De Soi, Bonbuz, and Aplos are popular among health-conscious consumers for their stress-relief claims and non-alc alternatives. (latimes.com)

A Stanford psychologist suggests banning nonalcoholic drinks for under-21s to protect kids from "drinking culture," but this proposal is criticized for its flawed logic.(reason.com)

Federal agencies, lobbyists, and lawmakers are debating new alcohol consumption guidelines in Washington, potentially changing the current safe drinking limits. (wsj.com)

Can you drink alcohol while taking Ozempic? (eatingwell.com)

Culture

Tips for sober dating: know your limits, be upfront about sobriety, choose booze-free activities, and focus on genuine connections. (wondermind.com)

Ollie + Birch Boutique will soon be opening 'The Lounge', an alc-free alternative space in Alexandria. (echopress.com)

Bevvy's and Henderson Brewery launch Toronto's first Soberish Fest, celebrating both alcoholic and non-alcoholic beverages. (shophendersonbrewing.com)

Growing interest in lower alcohol wines (5.5%-9.5% ABV) offers a mindful drinking experience with fewer calories. (forbes.com)

England fans in Cologne ignored calls to drink non-alcoholic beer before the Euro match against Slovenia despite high temperatures. (sports.yahoo.com)

Non-Non-Alc Splashes

Despite declining sales and health concerns, wine's enduring appeal lies in its cultural significance, history, and enjoyment. (nytimes.com)

Craft brewers are innovating with grape beer-wine hybrids, blending beer with fruit to create unique flavors. (bloomberg.com)

Alcohol brands saw a 130% ad effectiveness increase in the 2023 NFL season, with Smirnoff leading in engagement. (edo.com)

Data Shot 🥃

Non-Alc Opportunities

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