Industry

Beverage brands innovate with unique packaging like soap dispensers and perfume bottles to stand out and attract consumers. (adage.com)

Everleaf launches an OOH campaign in London's Soho, featuring non-alcoholic apéritif ads at key London Underground stations from July 16-31. (thespiritsbusiness.com)

DTC investor finds it challenging to work with founder-influencers focused more on personal branding than company growth. (digiday.com)

Drinks advisor provides a six-step approach to sustain demand and grow sales velocity in bars, emphasizing starting with one bottle and aiming for a full case. (maffeodrinks.substack.com)

Innovations like membrane separation and modified fermentation make non-alc beers more flavorful and popular. (craftbeer.com)

Non-alc beer sales in bars and restaurants have grown +33.7% YTD, while overall beer sales declined -2.9%. (brewbound.com)

Edna's Non-Alcoholic Cocktail Co. partners with Dirty Hands to expand its US market presence, boosting distribution and reach. (einnews.com)

Consumers are downtrading in beverage alcohol, but improving sentiment is seen in some markets, especially among US Millennials. (theiwsr.com)

Lewis Hamilton's Almave Blanco launches in the UK. (thespiritsbusiness.com)

Gen Z isn't anti-alcohol but prefers moderation, often alternating between alcoholic and non-alc drinks, driven by health and social considerations. (drinksretailingnews.co.uk)

Demand for non-alc beer is surging due to health-conscious consumers, with major players like Athletic Brewing raising $50 million to expand production and market reach. (theweek.com)

Hop water, such as PNW Hop Water, is gaining popularity for its health benefits and unique flavors, doubling sales in 2023. (inlander.com)

PepsiCo, Coca-Cola, and Unilever lead the booming hydration market, driven by innovative products and hot weather demand, particularly during peak "hydration season." (fastcompany.com)

Botivo raises £900k. (thegrocer.co.uk)

Botivo is revolutionizing non-alc drinks with its complex, herbal, and citrus flavors, gaining popularity in top Michelin-starred restaurants. (hawkker.com)

The California cannabis market declined by 8.5% in June 2024, but cannabis beverages bucked the trend with 7.81% growth. (headset.io)

Free Spirits Company lines up the next round of funding. (linkedin.com)

Podcast: Founder of zero-alc wine brand NON, discusses creating high-quality, alcohol-free beverages inspired by global dining experiences. (hospopreneurs.com)

Event: The Club Soda Low, Light, and Alcohol-Free Summit, powered by PB Creative, is a learning & networking event for no/low drink brands, supported by Nudge PR, J.A Kemp, Drinkaware, Distill Ventures, and Athletic Brewing. (More info + Tickets)

Launches + Collabs + More

Better Rhodes introduces Stirrings Cocktail mixers. (betterrhodes.com)

Edna's launches Mezcalita. (ednascocktails.com)

Empyrean Brewing Co. introduces Hop Drops. (journalstar.com)

Tesco launches non-alc mocktail trio. (thegrocer.co.uk)

Phillips Brewing introduces a Mexican-style lager to its non-alc lineup. (straight.com)

A Mockery Mocktails debuts mocktails with Land-Grant Brewing. (614now.com)

Nirvana launches its first lager available in a can. (talkingretail.com)

Fieldwork expands its non-alc line. (prnewswire.com)

De Soi's Très Rosé featured in new Katy Perry music video.

Mother Root x Lucie Gray Art

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Health

Scientists advise averaging no more than one drink a day to minimize health risks, including cancer and heart disease. (wsj.com)

Study finds alcohol causes around 24,000 cancer deaths and 95,000 cases yearly in the U.S., with seven cancer types linked to drinking. (statnews.com)

Culture

Munich, home of the Oktoberfest, to open alc-free beer garden, Die Null. (theguardian.com)

A study reveals young adults often avoid alcohol to focus on school or work, suggesting public health messages could benefit from understanding these motives. (washingtonpost.com)

SoBar Comedy, Boston’s first sober-curious comedy club, reflects a trend of younger audiences drinking less. (wbur.org)

Nicolas Cage attributes his creativity to abstinence from whiskey and early bedtimes. (wsj.com)

As younger generations drink less, the popularity of alcohol-free beverages like Lucky Saint is rising, indicating a potential shift towards a booze-free Britain. (telegraph.co.uk)

Non-Non-Alc

White Claw's ads are effectively engaging viewers, with a 169% higher engagement rate compared to other alcohol ads, reflecting a significant trend in the hard seltzer market. (nexttv.com)

Data Shot 🥃

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