Mock the Toast | 07.25.24

Healthier Habits Unhealthy for Alc Sales | India's Non-Alc Investment | Top US States for Sober Travel

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Industry

Dieline's top 20 beer designs highlight Athletic's innovative and fitness-oriented packaging. (thedieline.com)

Diageo's United Spirits invests in India's V9 Beverages, which sells Sober Gin, Sober Rum and Sober Whiskey. (just-drinks.com)

The alcohol industry is concerned as healthier habits lead to declining sales, reflecting a cultural shift towards less drinking. (thinkglobalhealth.org)

In the UK, 60% of pub visits now involve alc-free drinks, driving innovation and expanding the non-alcoholic beer offerings. (morningadvertiser.co.uk)

Cannabis beverages, traditionally consumed at home, are increasingly popular in bars and restaurants. (beveragedaily.com)

Corona Cero provides Olympic seats to the public at nine scenic global locations, promoting outdoor experiences and environmental stewardship as part of their sponsorship. (drinks-intel.com)

Climbing Kites, a THC-infused beverage maker, is expanding distribution despite unclear Iowa laws. (brewbound.com)

Athletic Brewing Company has partnered with Mitchells & Butlers to offer free Run Wild IPA cans at over 230 UK venues through August 31. (insider.fitt.co)

The non-alc beer market, growing 29.2% in sales and 20.3% in case volume, is reshaping the beverage industry with health-conscious consumers and innovative brewing. (craftbrewingbusiness.com)

Canadian breweries are adapting to declining beer sales by embracing non-alc options, with Victoria's Spinnakers Brewpub adding mocktails and Phillips Brewing enhancing their flavorful near beer offerings. (news.yahoo.com)

Netherlands beer consumption declines amid new taxes, poor weather. (just-drinks.com)

At Tales of the Cocktail, THC beverages gained attention but faced sparse industry representation, highlighting the need for greater stakeholder presence and education for mainstream acceptance. (linkedin.com)

Non-alc beer sales in on-premise locations have grown significantly, outperforming the broader beer category, driven by health trends and new high-quality products, but still represent a small market share. (brewbound.com)

IWSR highlights declining global wine consumption, driven by moderation, competition, younger non-participation, and a shift towards premium experiences. (theiwsr.com)

Kin Euphorics’s CEO on expanding into 1400+ Target stores, focusing on style, intention, and consumer insights to thrive in a competitive beverage market. (linkedin.com)

Pernod Ricard is selling most of its wine business due to declining global wine consumption and better margins in spirits, amid challenging market conditions. (ft.com)

THC-infused beverage maker Climbing Kites pushes forward amid murky Iowa law, distribution expansion on tap. (bevnet.com)

The market for low-ABV drinks is expanding, driven by consumers seeking moderation and enjoyment in social drinking. (observer.com)

Three Spirit now in 100 Total Wine & More stores across 25 states. (linkedin.com)

RationAle Brewing secures major investment, hires Adam Lambert as VP, and expands distribution to nearly 200 Sprouts stores. (brewbound.com)

Join Bardelia's investor Q&A on July 30th to learn about their strategy in reshaping the non-alc beverage retail experience. (dnagency.lpages.co)

Sponsored: Discover premium Low/No options with Sir James RTDs, now available for hospitality and bottle shop operators nationwide through direct, 3-tier, and food distributors. (Learn More)

Launches + Collabs + More

Wherehouse Beverage Co. launches "Get Together" marketing campaign for WYNK. (preparedfoods.com)

Per Se is expanding its offerings to include Negroni, Old Fashioned, and Whiskey Sour soon. (linkedin.com)

Mingle Mocktails x JSX

amie releases its non-alc sparkling rośe, amie non-alc. (linkedin.com)

Japan's REVO BREWING introduces 'Small Trip.' (metropolisjapan.com)

Talonmore partners with Angostura and Nightcap to promote wellness-focused non-alc cocktails for International Self-Care Day. (scottishbusinessnews.net)

De La Calle now at Verve Cafes.

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Health

Alcohol can worsen gut health, causing inflammation and digestive issues, particularly for those with inflammatory bowel disease (IBD). (time.com)

Culture

New Jersey has entered a golden age of mocktails. (njmonthly.com)

What is dealcoholized wine? (wellandgood.com)

Corporate summer parties in the UK see a 639% surge in non-alc drink demand. (hrnews.co.uk)

A new study by Lantana Recovery reveals Utah as the top US state for sober travel, scoring high in sober-friendly activities and public safety. (onfocus.news)

Sobr Market in Winnipeg expands its space, capitalizing on the rising demand for non-alc beverages. (winnipegfreepress.com)

Andrea Hernández, founder of Snaxshot, built a popular Substack on candid, community-funded commentary about the food and beverage industry without ads or PR. (adweek.com)

Non-Non-Alc

How shots became the life of the party and where they’re heading next. (rollingstone.com)

US wine distributors are overwhelmed by excess inventory due to increasing imports, fewer wholesalers, and the rise of private-label brands. (wine-searcher.com)

Business of Drinks Podcast: Stateside Brands' Surfside Iced Tea + Vodka became the fastest-growing RTD by offering seltzer alternatives. (spotify.com)

Chain restaurant cocktails range from flashy but lackluster to surprisingly good, with a focus on consistency and nostalgia. (vinepair.com)

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