Industry

Better Rhodes plans to acquire Seir Hill, expanding their premium non-alc spirits and RTD beverage offerings--- Seir Hill's founder, Brian Miller to lead product development and branding.(seirhill.com)

Startups in the non-alc beverage market are attracting significant funding, including $67M for Liquid Death and $50M for Athletic Brewing. (techcrunch.com)

Facing anti-alcohol scrutiny over health and competition issues, the beverage industry grapples with internal divisions, seeking unity to counteract perceptions of unsafe consumption and regulatory challenges. (vinepair.com)

InvestBev invests in Sèchey. (linkedin.com)

Guinness 0.0 becomes the UK's leading non-alc beer, with sales rising 110% to £33.2m, surpassing Heineken 0.0 & benefiting from marketing around rugby & retailer collaborations. (thegrocer.co.uk)

Anheuser-Busch InBev is leveraging Olympic sponsorship to boost Corona Cero, its new zero-alcohol beer, aiming to rival Heineken 0.0 in global markets. (reuters.com)

Non-alc beverage sales are rising in B.C., with brands like Nonny Beer and Edna's expanding rapidly and Mocktails store leading the market. (bcbusiness.ca)

Why non-alc drinks are here to stay. (beveragedynamics.com)

Siddhi Capital raised $135M for Fund II to invest in consumer packaged goods startups, including brands like Aura Bora and Recess. (techcrunch.com)

The no/low alcohol category offers a dynamic and expanding market with various consumption drivers but requires careful consideration due to niche demand, education challenges, and production costs. (linkedin.com)

Heineken's non-alc portfolio, particularly Heineken® 0.0, achieved mid-teen volume growth with double-digit increases in all regions, leading the segment globally. (linkedin.com)

Interview with The New Bar's Brianda Gonzalez. (thequalityedit.com)

The New Bar launches exclusive partnership with Postmates by Uber. (linkedin.com)

Dutch beer sales fall amid government taxes and bad weather, with non-alcoholic beer hit hardest. (foodingredientsfirst.com)

The rise of mindful drinking is driving demand for low/no alcohol options, with sober bars and apps supporting healthier, balanced lifestyles. (kantar.com)

Video: How to launch a disruptive spirits brand with Botivo. (youtube.com)

Cannabis Bevs

Brands investing in cannabis include Constellation, Molson Coors, Heineken, Pabst, Southern Glazer's, AB InBev, Diageo, Bacardi, Sazerac, Beam Suntory, & MillerCoors. (highanddry.live)

Cannabis-infused beverages are rapidly growing markets, presenting legal and economic opportunities and challenges for restaurants. (modernrestaurantmanagement.com)

DOPE Drinks introduces the first true no odor, no taste Cannabis Spring Water. (linkedin.com)

Tilray Brands' bev-alc business surpassed its cannabis revenue in Q4 FY24. (brewbound.com)

Tilray Brands set to launch THC beverage in the US. (just-drinks.com)

Cann now available at Erewhon. (linkedin.com)

Podcast: The cannabis industry is growing despite challenges; revealing insights on market maturity, hemp beverages, and upcoming catalysts. (simplecast.com)

Brand Moves

Seedlip introduces the Regé-Jean Page x Seedlip Summer Cocktail Kit. (bevnet.com)

Ben Lomond Gin releases first non-alcoholic spirit. (thedrinksreport.com)

Beaglepuss Brewery drops quirky and weird with non-alc IPAs. (valleybreeze.com)

York Gin partners with Bax Botanics to launch of York Zero. (barmagazine.co.uk)

OKC's Anthem Brewing's has a new non-alc beer, The Other Side. (tulsapeople.com)

 HOP WTR and TÖST Beverages launched an integrated co-marketing campaign including online and in-store content and local community events. (linkedin.com)

New JAS Mojito Fresco now available for pre-order. (linkedin.com)

Best Day Brewing's new non-alc Nature’s Pils beer will donate 100% of its profits to The Conservation Alliance to support environmental efforts in North America. (outdoorretailer.com)

^{Reply to this email with your launches, collabs, expansions and/or news.}

Health

New analysis reveals moderate drinking is not healthier than abstaining, with previous studies exaggerated due to flawed comparisons. (medicalnewstoday.com | theguardian.com)

Draft non-alc beer sales are increasing, but concerns about bacterial contamination, such as E. coli and salmonella, in draft systems are emerging. (vinepair.com)

Culture

Club Pillar, a new dating app for sober individuals, caters to the rise of the sober curious movement, fostering genuine connections without alcohol's influence. (newsweek.com)

Americans at Paris Olympics dumbfounded by no alcohol at sporting events. (nbcnews.com)

Sober bars are redefining nightlife by offering alc-free environments where people can socialize and enjoy creative non-alcoholic drinks. (cnn.com)

Hold My Bar, Montana's first non-alc bar, offers unique zero-proof drinks from a vintage horse trailer. (flatheadbeacon.com)

Carl Radke is opening a non-alc bar in Brooklyn, Soft Bar + Cafe, for mindful consumption, with pop-ups around NY in summer 2024. (bravotv.com | instagram)

My First Million Podcast: 6 things I learned from not drinking for 1 year. (spotify.com)

Video: Interview with Jill Sites, non-alc beverage industry professional. (youtube.com)

Non-Non-Alc

Champagne sales slump due to lack of celebration and joy in the world. (nypost.com)

A new study names Aperol Spritz the most popular cocktail in the US. (forbes.com)

Data Shot 🥃

Careers in Non-Alc

Visit the full job board here.

Non-Alc Activity Tracker

^{Colleague feeling left out? Forward them this newsletter :)}