Mock the Toast | 08.08.24

No/Low Wine Production Rises | UK Alc-Free Bar Challenges | Non-Alc Beer + Cocktail Buns

everything zero to low-alcohol

Industry

No/Low wines are gaining--- Rack & Riddle partners with Solos U.S. to enhance no-alcohol wine quality, while Wine Hooligans manages BevZero's alcohol removal, expanding the no/low wine market. (northbaybusinessjournal.com)

As beer sales decline, non-alc options are growing in Minnesota taprooms. (startribune.com)

Club Pillar, a sober-focused dating app, launches in NYC and LA with over 5,000 on the waitlist, redefining sobriety for younger generations. (prnewswire.com)

Surely Wines launches sister brand, Arlow, focusing on low-alc wine. (foodengineeringmag.com)

Gen Z's reduced alcohol consumption boosts the $565 million non-alc beverage industry, with companies like Athletic Brewing capitalizing on health-conscious trends. (fortune.com)

Despite growing interest in alcohol-free drinks, UK alc-free bars face economic challenges and closures due to niche markets and high overheads. (theguardian.com)

Gen Z is reshaping the U.S. Bev-Alc on-premise market with mindful drinking, experiential preferences, premiumization, social media influence, and cannabis consumption. (cgastrategy.com)

Craft beer boomed, then stagnated, as health concerns rose; non-alcoholic options now offer a promising, inclusive future. (dryatlas.com)

Sober festival-goers seeing new non-alc options. (bevnet.com)

Liquid Death uses viral, irreverent marketing and creative collaborations to stand out, avoiding traditional media buys and embracing chaos for impact. (marketingdive.com)

bardelia is building a business around the movement to reduce alcohol consumption and invites you to help shape this future by investing and having ownership. By the way, an investment also includes a 25% discount on all orders for the rest of the year. (Explore the Vision & Invest)

Podcasts

Alcohol-Free Radio: Evan Quinn, co-founder of Hiyo, discusses his journey from dreaming of entrepreneurship at UCLA to creating a popular alcohol alternative beverage in 2021.(podcasts.apple.com)

Luke Boase, founder of Lucky Saint, discusses with Laurence Green the company's origins, marketing success, and advertising's role in building the brand. (ipa.co.uk)

NON founder on strategy including building a global brand by focusing on the top 1% of distribution. (youtube.com)

The state of Delta-9 beverages. (youtube.com)

Ian Blessing, founder of 'All The Bitters,' discusses sobriety, non-alcoholic cocktails, and hospitality industry challenges. (spotify.com)

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Brand Moves

Hong Kong startup Breer launches a non-alc beer made from surplus cocktail buns (?!).(tatlerasia.com)

Visitor Beer expands its product line with new IPA-- Extra. (linkedin.com)

Athletic Brewing partners with Arsenal, becoming its first Official Non-Alcoholic Beer Partner, offering Run Wild IPA at Emirates Stadium and boosting non-alc beer's popularity in the UK. (mybeerbuzz.blogspot.com)

Purple Creative modernized Birell’s brand identity to counter competition by refreshing its visual elements, emphasizing emotional connections, and showcasing fun and connectivity in the non-alc beer market. (lbbonline.com)

Cinot is a new French, non-alc apéritif. (x.com)

Cann’s Summer of Squirt featuring 2MG THC ‘Roadies.’ (instagram.com)

Proxies releases Big Red exclusively to online audience. (linkedin.com)

TÖST partners with KCRW and Metro Art for Summer Nights events featuring music and drinks. (linkedin.com)

Philip Brandes, founder of Bravus Brewing Co., launches La Planta Reposado Tequila Alternative, a healthier zero-proof spirit using minimal ingredients. (bottleraiders.com)

Botivo's new single packaging. (linkedin.com)

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Health

Feelings affect alcohol consumption: positive feelings increase wine and beer consumption, while negative feelings increase spirits consumption. (sciencedirect.com)

Removing the stigma from addiction and alcoholism enables abusers by minimizing their issues. (wsj.com)

Non-alc drinks aren't necessarily healthy due to calories, sugar, and carbs. (bloomberg.com)

Utah's lower drunk-driving limit (.05 BAC) reduced fatal crashes by nearly 20%, prompting other states to consider similar laws. (nytimes.com)

Culture

What it's like being a sober sommelier. (forbes.com)

Kava bars offer a non-alcoholic, calming social experience but require caution due to potential health risks. (tastingtable.com)

San Francisco's Polk Street nightlife has declined post-pandemic, with fewer young patrons and reduced bar traffic. (sfgate.com)

Non-Non-Alc

What makes a wine collectible? (wineenthusiast.com)

Nearly a third of U.S. consumers could begin using GLP-1 drugs. (supermarketnews.com)

How Britt West grew Spirit of Gallo to become the No. 3 U.S. spirits supplier. (spotify.com)

Data Shot 🥃

Careers in Non-Alc

Non-Alc Activity Tracker

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