Industry

62% of Reddit conversations on low/no alcohol drinks involve established brands like Heineken, with social events dominating the discussion. (thespiritsbusiness.com)

DTC brands often struggle in retail as high costs and competition from big CPG brands and private labels can make success difficult, despite initial excitement. (adexchanger.com)

In 2023, non-alc beer in Brazil grew by 71.8%— outperforming other beer categories. (just-drinks.com)

Consumer trust in social media influencers is declining, particularly among Gen Z, leading to a rise in micro-influencers who offer more authenticity and engagement. (wwd.com)

Brewers are expanding zero-alcohol beers in the Middle East, targeting health-conscious consumers and navigating cultural challenges in a region with traditionally low alcohol consumption. (reuters.com)

The alcohol-free wine market in the UK is set to grow significantly, driven by improved products, celebrity endorsements, and a rising interest in zero-alcohol beverages. (thedrinksbusiness.com)

Alcohol consumption in Ireland has decreased by 31% since 2001. (thespiritsbusiness.com)

De Soi CEO reflects on the development of Spritz Italiano, which was crafted through meticulous recipe testing, creative packaging, and strategic naming, resulting in a standout alcohol-free beverage. (linkedin.com)

As cannabis use surpasses alcohol, the market is shifting toward edibles and drinks, creating new opportunities for innovative beverages. (blogs.cfainstitute.org)

Sean Goldsmith, CEO of The Zero Proof, shares how his personal journey led to founding a leading non-alc beverage platform. (insider.fitt.co)

Health-conscious consumers are redefining social drinking with functional beverages that blend wellness benefits with traditional alcohol experiences. (cnbc.com)

Crossip prioritizes on-premise growth for its non-alc spirits, leveraging bartenders and international markets like the Middle East to drive brand awareness and sales. (just-drinks.com)

From $1M to $500M in five years: Olipop's explosive growth is no accident. (tasteradio.com)

Understanding Gen Z consumers and the new wave. (parkstreet.com)

Drinkaware, Tesco, and Heineken UK launched a campaign offering free Heineken 0.0 samples to promote responsible drinking through in-store checks. (drinkaware.co.uk)

hiyo now at Wegman’s. (linkedin.com)

Little Saints' pivot from CBD to mushroom-based non-alc drinks boosted revenue, with digital marketing playing a key role in driving brand awareness and retail success. (bevnet.com)

Low No Drinker Magazine Podcast: Paul Mathew, founder of Everleaf Non-Alcoholic Aperitifs, shares his journey from conservation biology to mixology, emphasizing botanical awareness, sustainability, and supporting the low/no-drinking movement. (youtube.com)

Herbal Profiles: Aaron Nosbisch of Brēz discusses his journey, innovation, and future trends in cannabis beverages, focusing on creating unique, safe, and enjoyable experiences. (youtube.com | Subscribe)

Two spots remain for InvestBev Accelerator, offering $100K awards and key investor opportunities on Pitch Day. (linkedin.com)

Calling All Bartenders: The NO FUN Cocktail Competition challenges bartenders to create zero-proof cocktails, with finals at the Mindful Drinking Fest on January 10, 2025, celebrating creativity and the art of mindful drinking. (mindfuldrinkingfest.com)

Launches + Collabs + More

NON collaborates with chef Matt Stone to launch a premium wine alternative, Poached Plum & Finger Lime. (drinkstrade.com.au)

Texas college quarterback Quinn Ewers signs NIL deal with Athletic Brewing. (foxbusiness.com)

Lagunitas' new IPNA packaging. (x.com)

OLIPOP is the first-ever Official Functional Beverage partner of the LA Clippers. (linkedin.com)

Ben Branson’s Sylva will be taking pre-orders for its Batch 001 in September for release in October. (linkedin.com)

Heaps Normal x Lulie Tavern. (instagram.com)

Guinness 0.0 x The Premier League. (youtube.com)

WYNK partnered with Mixmag for a groundbreaking event in NYC, showcasing THC-infused seltzers and redefining social experiences at Mixmag’s The Lab series. (honeysucklemag.com)

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Health

Non-alc beverages reduce health risks by nearly eliminating alcohol, addressing concerns like liver damage and cancer, while supporting sobriety and moderation. (nytimes.com)

Ashwagandha, an adaptogen, supports cognitive health by reducing stress, lowering cortisol levels, and improving sleep. (kerry.com)

Culture

‘Emily in Paris’ inaccurately portrays France's growing sober curious movement, ignoring the rise of non-alc beverages and the cultural shift toward mindful drinking. (wineenthusiast.com)

Hilary Sheinbaum’s new workbook "Going Dry" provides practical advice for navigating dry months, creating non-alc drinks, and making lifestyle changes. (theknockturnal.com)

The wine industry faces challenges with declining interest among younger consumers, rising demand for low/no-alc options, and the need for better marketing to justify premium pricing. (forbes.com)

Clausthaler pioneered non-alc beer in 1979 using controlled fermentation, producing a brew with minimal alcohol content while focusing on quality rather than emphasizing its non-alc nature. (thetakeout.com)

Non-Non-Alc

Monster Beverage Corporation's venture into the beer market through its CANarchy acquisition is struggling. (vinepair.com)

Beyoncé launches SirDavis, an American whisky developed with Moët Hennessy, honoring her great-grandfather's legacy and craftsmanship. (decanter.com)

Data Shot 🥃

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