Industry

Lewis Hamilton’s Almave gets investment from Pernod Ricard. (thespiritsbusiness.com)

In 2023, direct-to-consumer wine shipments declined due to inflation, reduced consumer spending, and fewer winery visits; in 2024, super-premium wines may perform best despite cultural headwinds like reduced alcohol consumption, alternative beverages, and cannabis competition. (sovos.com)

THC drinks, led by Cann's venture-backed efforts, are a booming segment in the U.S. cannabis market despite regulatory challenges. (theinformation.com)

Heineken's L0VE.L0VE non-alc beer debuts at the U.S. Open, reflecting growing demand for zero-proof beverages at high-profile events. (forbes.com)

Non-alc beers, led by Heineken 0.0 and Athletic Brewing, are rapidly growing in popularity in sports, with the category's market share increasing despite challenges in distribution and venue presence. (sportsbusinessjournal.com)

Alcohol consumption in Ireland has declined due to health consciousness, non-alc alternatives, and changing social behaviors. (bbc.com)

Gen Z in the UK is ditching booze for wellness, with 30% drinking less and 13% going full sober, challenging the drinks industry to get creative with healthier, non-alc alternatives. (forbes.com)

How Michigan breweries are going beyond beer and welcoming the sober-curious crowd. (mlive.com)

Athletic Brewing added the most dollars in foodstores, up 53%, and was second in multi-outlet/convenience stores, with a 62% sales increase. (linkedin.com)

Bolle Drinks brings on new Marketing Comms Manager. (linkedin.com)

"Emily in Paris" boosts the sober-curious discussion, embedding non-drinkers further into pop culture. (adweek.com)

The mainstreaming of moderation, driven by health-conscious Gen Z, is boosting no/low-alcohol drinks, with sales growth expected to outpace traditional alcohol. (ft.com)

NA Dossier will be talking to the founders of (parentheses) next month. (Attend)

Blind Tiger Cocktails now at Wegman's. (linkedin.com)

A Sommelier's Insight Podcast:  Eren, EMEA Sales Director at BevZero, discusses the rising low/no-alcohol trend and de-alcoholized wine innovation. (spotify.com)

Taste Radio Podcast: Taylor Foxman, CEO of The Industry Collective, discusses beverage industry truths and falsehoods, addressing topics like PR impact, the sober-curious movement, and Gen Z’s relationship with alcohol. (tasteradio.com)

CMO Talk Podcast: Athletic Brewing CMO Andrew Katz discusses competing with major brands and leveraging industry experience in the non-alc beverage market. (cmotalk.com)

Brand Moves

Sovi releases Wild Child, a sparkling orange non-alc wine. (instagram.com)

Collective Arts expands further into non-alc beverages with Botany Adaptogenic Elixirs, offering functional drinks with natural ingredients to support wellness. (bevnet.com)

Roaming Nobles readies new Hefe. (instagram.com)

Nowadays launches THC-infused canned cocktails. (robbreport.com)

American-made, veteran-owned, & freedom-flavored The Patriot THC seltzer coming soon. (x.com)

Liquid Death x Brooklyn FC (x.com)

Brand Partnership Win: Luxury car group hosts an alc-free event with Free AF | AF Drinks. (linkedin.com)

Liquid Death and YETI collab on Casket Cooler. (adweek.com)

Apothékary x Marvel’s ‘Agatha All Along.’ (wellworthy.com)

The Phony Espresso Negroni now available at retailers. (instagram.com)

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Health

As we age, our liver becomes less efficient at processing alcohol and caffeine, leading to stronger negative effects like hangovers, dehydration, disrupted sleep, and increased anxiety. (bbc.co.uk)

Culture

Cruise lines like Carnival and Royal Caribbean are embracing the call for less drinking with dedicated mocktail menus and alc-free cruises. (thepointsguy.com)

A Gen X beer enthusiast tests London's new low-alc pub, The Lucky Saint, and considers swapping regular pints for low-alc alternatives. (dailymail.co.uk)

Soberish, a non-alcoholic bottle shop, is expanding to Serenbe, a wellness community in Chattahoochee Hills. (whatnowatlanta.com)

A chef tested 23 non-alc beers, finding top picks from Best Day, Athletic, Untitled Art, and many more. (seriouseats.com)

Non-Non-Alc

Sierra Nevada uses new ad unit for a cost-effective CTV campaign, combining images and audio to boost brand awareness. (adexchanger.com)

Craft beer in the U.S. is regionally diverse, with styles like Texas Bock and Montana Scotch Ale rivaling IPA popularity. (vinepair.com)

Data Shot 🥃

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