Industry

Luxury cannabis beverages, like THC-infused seltzers from brands like Cann, are gaining popularity in upscale markets, targeting affluent, health-conscious consumers alongside premium alcohol alternatives. (cnbc.com)

Diageo is expanding trials of its non-alc Guinness 0.0 on draught at select UK pubs and football grounds after successful initial runs in London. (morningadvertiser.co.uk)

Millennials are driving the growth of the no-alcohol segment in the US, driven by increased socializing, curiosity for new products, and seasonal trends like Dry January. (theiwsr.com)

Athletic Brewing's CEO Bill Shufelt discusses the rise of non-alcoholic beer driven by mindful drinking and how Athletic Brewing created, rather than followed, this movement. (fastcompany.com)

Crossip makes CEO and Marketing role changes. (linkedin.com)

Botanicals and adaptogens in beverages are surging, driven by consumer demand for wellness benefits like stress management and cognitive support, while also aligning with clean-label and natural ingredient preferences. (bevindustry.com)

SAS Scandinavian Airlines adds ISH Spirits to Gold Lounges. (linkedin.com)

The growing demand for alc-free beer in pubs has spurred innovation and increased sales opportunities for operators. (morningadvertiser.co.uk)

Wine faces competition from beer and spirits, popular among Millennials, and emerging categories like non-alc cocktails and THC-infused drinks, favored by Gen Z. (linkedin.com)

The Devonshire in Soho became the first pub in Great Britain to serve Guinness 0.0 on tap, offering a superior draught experience compared to cans. (standard.co.uk)

19.2oz Single Serve Run Wild IPA from Athletic will be available at select Albertsons divisions, WinCo, and Raley's. (linkedin.com)

Pentire Cans now at Waitrose & Partners. (linkedin.com)

Wander + Found wines now available at M&B Spirits in MA. (linkedin.com)

BeerNet Studios chats with Hop WTR founder. (youtube.com)

Rapid Response Podcast: How Athletic Brewing became a non-alcoholic leader. (youtube.com)

Upcoming Webinar from Dry Atlas: Growing Your NA Brand's Sales and Marketing Team. (linkedin.com)

Brand Moves

Ghia launches its first large format RTD, Le Fizz. (forbes.com)

Orange You Glad I Love You Smoothie created by Katy Perry for Erewhon featuring De Soi’s Spritz Italiano as an ingredient. (instagram.com)

New mushroom-based, non-alc wellness drink Zooz set to launch in UK. (theretailbulletin.com)

Two Roads unveils Road 2 Ruin Zero. (bevindustry.com)

Diageo launches non-alc version of Rockshore Lager. (just-drinks.com)

Fruitbelt releases Apple Marigold, a sparkling fruit tonic. (linkedin.com)

First 100 bottles of Maison Giulia are up for pre-orders. (linkedin.com)

Brew York releases Blue Jay, a non-alc lager. (instagram.com)

Devil’s Foot Beverage Company debuts Zero Proof Paloma. (bevnet.com)

Dope announces a spring water that’s limestone-filtered, micro-dosed with 2.5mg of THC and 2.5mg of CBD. (linkedin.com)

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Health

Statistician criticized exaggerations of alcohol risks, stating low-level consumption poses minimal danger and warning against policies that might erode trust in public health guidelines. (thedrinksbusiness.com)

Warning about cancer reduces intention to buy alcohol, new study from Chile finds. (movendi.ngo)

The U.S. government is reconsidering alcohol’s role in dietary guidelines, with concerns over potential health risks. (winespectator.com)

Culture

Taano House in Austin opens non-alc bar with botanical cocktails and psychoactive plants. (eater.com)

Hilary Sheinbaum embraced Dry January in 2017, recognizing its positive effects on health and anxiety--sparking the book, The Dry Challenge, and recently released, Going Dry. (nytimes.com | Going Dry)

Mocktail prices in the UK are soaring, leaving customers frustrated by high costs despite alcohol-free ingredients. (dailymail.co.uk)

Stuffy, unhealthy or ‘just mid’ – are young people over wine? (theguardian.com)

Denver's non-alc craft cocktail scene is expanding, with increasing demand for sophisticated low-ABV pairings. (denverpost.com)

Non-Non-Alc

In 2002, Bacardí launched Ciclón, a tequila-rum hybrid, which gained a cult following before being discontinued. (vinepair.com)

Madeira's cortado blends coffee, Madeira wine, and lemon peel. (punchdrink.com)

Grocers face pressure on prices as chains battle for customers. (washingtonpost.com)

Data Shot 🥃

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