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Industry

The shift to hard seltzers and lower alcohol consumption has significantly reduced U.S. barley demand, causing financial strain for farmers and impacting beer production. (fastcompany.com | reuters.com)

DioniLife launches a non-alc beverage company with a mission to revolutionize the industry, acquiring Mash Gang to lead with premium non-alc beer and innovative products for a broader audience. (prnewswire.com | non-alc activity tracker)

Sylva launched the first non-alc dark spirit distillery, featuring small-batch releases like Padauk, crafted using innovative wood-aging techniques and regenerative grains. (ft.com)

California Governor Gavin Newsom proposed an emergency ban on hemp products containing THC to protect children, setting stricter sales limits and regulations for retailers. (bevnet.com)

26 states may soon regulate cannabis, learning from Colorado's competitive market and Washington's controlled approach. (theconversation.com)

Non-alc draught beer is key to market growth, but challenges with quality, safety, and flavor limit widespread adoption. (just-drinks.com)

Restaurants' opportunities to attract Gen Z and Millennials with creative low and no-alc beverage options. (modernrestaurantmanagement.com)

Millennials, not Gen Z, are driving U.S. non-alcoholic drinks sales, accounting for significant growth across beer, wine, and spirits. (vinepair.com)

Are Gen Z really drinking less? (thedrinksbusiness.com)

Mocktails are growing in popularity, with nearly 10,000 non-alc beverages added to U.S. restaurant menus since July 2023. (cw33.com)

Busty Lush to launch in SoCal Whole Foods this . (instagram.com)

McCann Worldgroup will deliver a global creative platform for Peroni Nastro Azzurro, including the Peroni Nastro Azzurro 0.0 x Scuderia Ferrari partnership, to drive future growth. (lbbonline.com)

Consumer interest in health has boosted demand for nootropic drinks though the market remains in its early stages of growth. (just-drinks.com)

Real's Peony Blush sparkling rosés to be available at Waitrose later this month. (linkedin.com)

THC-infused seltzers are gaining popularity in South Dakota despite lawmakers and law enforcement being largely unaware of them. (aberdeeninsider.com)

The 80 Proof speakeasy at Four Seasons Resort Jackson Hole offers elevated zero-proof cocktails crafted by Food and Beverage Manager Nicholas Gatz. (fourseasons.com)

The rise of low/no alcohol wines is growing offering opportunities for winemakers despite initial resistance. (wineindustryadvisor.com)

Alcohol-Free Radio: Brian Miller's journey building iconic beverage brands and launching Seir Hill. (spotify.com)

Club Soda Academy is offering a free, four-week program to master low/no-alcohol drinks for hospitality professionals. (Apply)

Brand Moves

Hopewell Brewing's Choom line adds new flavors to its THC drinks with Solar Choom & Solar Choom Lite. (instagram.com)

Molson Coors partners with Naked Life, Australia's leading non-alcoholic RTD cocktail brand, to bring its premium non-alcoholic drinks to the U.S. market in 2025. (prnewswire.com)

A new brand of non-alc beer has launched in Western North Carolina---Bright Barrel. (wncmagazine.com)

New Trail working on non-alc Broken Heel Hazy IPA. (x.com)

UK's first dedicated non-alcoholic cider, CHANCE Clean Cider. (thegrocer.co.uk)

Netflix premieres low-ABV canned cocktails in Japan for Squid Game comeback. (thedrinksbusiness.com)

Summit Brewing Co.launches of Nialas Latitude--a clean, light-bodied lager-style non-alc beer. (mybeerbuzz.blogspot.com)

Lyre’s debuts a margarita RTD. (instagram.com)

Citizen Spritz recently launched a range of non-alc RTD spritzes. (instagram.com)

Sandford Orchards launches non-alcl cider Red Zero. (beerguild.co.uk)

FRE Alcohol-Removed Wines becomes the Official Non-Alcoholic Wine Partner of Create & Cultivate, enhancing women's entrepreneurial events with premium alcohol-removed wine experiences across key events in 2024. (prnewswire.com)

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Health

Does your partner’s drinking hurt your mental health? Men may feel it most. (psypost.org)

Study: People with higher IQs tend to avoid binge drinking. (spring.org.uk)

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Culture

For Bitter For Worse, a Portland-based non-alc distillery, will compete for up to $1 million at the 2024 Grow-NY International Business Competition in November. (portlandtribune.com)

A growing obsession with sleep optimization, including "sleepy girl mocktails" and various sleep aids, offers benefits but may lead to negative effects from over-focusing. (nytimes.com)

New York City is the top destination for sober-curious travelers in the US. (thrillist.com)

On navigating dating apps as a non-drinker. (thirdplacebarnyc.substack.com)

Non-Non-Alc

How pour-over coffee got good. (worksinprogress.co)

Electrolyte hydration drinks have flooded the market. (sherwood.news)

The U.S. Open has become a popular event for beverage brands. (foodandwine.com)

Rum producers are aiming to capture Gen Z’s attention by focusing on heritage, quality ingredients, and diverse flavors, hoping to revitalize the category after losing millennials. (fastcompany.com)

Data Shot 🥃

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