^{Mixed Things}

^Industry

^{Thanks to Sober October, low alcohol beer sales surged 16% in October YoY, per Kantar. (kantar.com)} 

^{Winesellers, Ltd. introduces Mas Fi 'Zero,' a non-alc sparkling wine with 0% alcohol, vegan-friendly, sustainably produced, and low in calories and carbs, catering to the "better-for-you" and "low/no" wine categories. (wineindustryadvisor.com)} 

^{The demand for low and no-alcohol drinks is on the rise, with one in three pub visits no longer being alcohol-based, according to research from KAM Media. (morningadvertiser.co.uk)}

^{Fever-Tree x Everleaf launch non-alc, aromatic spritz Christmas cracker. (linkedin.com)}

^{Mid-strength spirits are gaining popularity as moderation-minded consumers seek quality, lower-alcohol options. (beveragedynamics.com)}

^{Bockale unveils new branding for its non-alc craft beer lineup. (canadianbeernews.com)}

^{BrewDog USA achieves AFNA certification, marking it as the first certified non-alc sales team in the country, reflecting strong growth in the alcohol-free sector. (brewbound.com)}

^{TGI Fridays introduces a newly revamped beverage program with 14 innovative cocktails for the holidays—- including one with Spiritless. (prnewswire.com)}

^{The Athletic Brewing Company partners with a viral internet granny to host "Hack the Holidays.” (prnewswire.com)}

^{There's clear demand for THC-infused drinks. (thedrinksbusiness.com)}

^{Business of Drinks Podcast: Distill Ventures' Heidi Dillon notes non-alc growth paralleling non-dairy milk and alternative meats, which grew to $25B and $40B categories. (podcasters.spotify.com)}

^{Good Beer Hunting Podcast: Discussing non-alc cider as a new entrant in the non-alcoholic beverage market. (goodbeerhunting.com)}

^Health

^{A nutritionist's tips for healthier holiday drinking. (countryandtownhouse.com)}

^{A Cornell study explores the hidden dangers of non-alc beer. (mensjournal.com)}

^Culture

^{How to create a non-alc bar for holiday parties. (washingtonpost.com)}

^{Danny Trejo ventured into the non-alc beverage industry to create enjoyable options for non-drinkers, offering Tequila Alternative, and plans to expand his NA offerings.(forbes.com)}

^{A UK study found that while more young adults are abstaining from alcohol (21% in 2023), those who drink are more likely to binge and engage in high-risk drinking. (beveragedaily.com)}

^{Lewis Hamilton sought a healthier, non-alc alternative to his beloved tequila for better well-being and seamless social enjoyment. (menshealth.com | vogue.com)} 

^{Curious Elixirs, a producer of vegan, organic, and alc-free cocktails, had its flavor lineup evaluated and ranked by Tasting Table. (tastingtable.com)}

^{The sober-curious and a diverse clientele seeking hangover-free options are fueling the growth of sobriety culture in New York City, where alcohol-free drinks are gaining popularity in various social settings.(nationalgeographic.com)}

^{Sophisticated mocktails are gaining popularity in Singapore's bar scene, offering healthier and creative non-alc alternatives. (prestigeonline.com)}

^{British-Zimbabwean actor Regé-Jean Page partners with non-alc spirit brand Seedlip to promote choosing non-alc options, emphasizing the freedom of choice in drinking.(essence.com)}

^{Canned mocktails ranked. (tastingtable.com)}

^{Non-Non-Alc Splashes}

^{Diageo discontinues Guinness Cold Brew Coffee Beer, as reported by The Grocer. (thegrocer.co.uk)}

^{The anti-energy drinks trend is explored in the search for the "Red Bull of relaxation," as discussed in Beverage Daily. (beveragedaily.com)}

^{Data Shot} 🥃

^{_{Looking for a role in non-alc?}}

^{Key/ National Account Manager, East | Athletic Brewing}

^{Senior Director, Retail | Boisson}

^{Digital Marketing Co-op | Partake Brewing}

^{2024 Summer Winery/Non-Alcoholic Brand Development Internship | Marzae Wines}

^{Production Designer | Ritual Zero Proof}

^{Marketing Manager - Non-Alcoholic Spirits | Wilderton Non-Alcoholic Botanical Spirits}

^Subscribe

^{Come across a great cocktail recipe online? Mock It!}

^{Find alternatives to cocktail recipe ingredients with easy substitutions or non-alcoholic brands with the free Mock It Chrome extension.}

^{Install Mock It}