^{Mixed Things}

^Industry

^{Ben Branson, founder of Seedlip, has launched Pollen Projects, a venture studio dedicated to non-alc drinks and moderation, with its first product being Seasn, a range of non-alc cocktail bitters, aiming to impact the premium low/non-alc category which exceeded $11 billion in value in 2022. (thespiritsbusiness.com | linkedin.com)} 

^{The Institute of Brewing & Distilling has launched a new technical course aimed at teaching brewers to produce high-quality no and low alcohol beers, covering microbiological safety, cost efficiency, regulatory compliance, and de-alcoholization techniques. (thedrinksbusiness.com)}

^{OJOY introduces new non-alc wine, Sparkling Blanc. (prnewswire.com)}

^{Good Time Brewing Company debuts non-alc IPA in NYC. (brewbound.com)}

^{Chr Hansen, a Danish ingredients supplier, is expanding its offerings in the rapidly growing non-alc beer market, with a forecasted 7% growth over the next five years and over half the UK adult population having purchased no- or low-alcohol products last year. (beveragedaily.com)}

^{Best Day Brewing's beers reviewed--- Electro-Lime Mexican lager offers full-bodied taste and added electrolytes, making it a perfect post-workout bev. (mensjournal.com)}

^{UK's potential redefinition of 'alcohol-free' could impact the market. (foodnavigator.com)}

^{Partake Brewing launches a new German-style non-alc beer, Dunkel. (brewbound.com)}

^{Seedlip, a pioneer in the non-alc spirits category, has launched its first marketing campaign in over three years, "Choose Different," featuring actor Regé-Jean Page, to highlight its unique, herbal-forward approach and distinct flavors. (mediapost.com)}

^{Libra Beverage Co. launches non-alc craft beer across Sobeys and Safeway chains in Canada. (brewbound.com)}

^{Mindful drinking app Sunnyside secures $11.5M for AI-powered coaching. (techcrunch.com)}

^{‘If you want to get validation quickly of whether your product has product market fit in the market, we have the most engaged and dynamic consumer base in the non-alc category.’- Boisson Founder (retailbrew.com)}

^{The Association of Pickleball Players (APP) partners with Partake Brewing as its official non-alc beer.(theapp.global)}

^{Athletic Brewing collaborates with singer-songwriter Trevor Hall for a limited-edition, lime-infused IPA, "The Fruitful Path," with all profits supporting The Levitate Brand Foundation. (linkedin.com)}

^{Data shows non-alc beverage sales remain healthy and stable despite volume fluctuations. (bevnet.com)}

^{AB InBev's US CMO Benoit Garbe resigns. (adage.com)}

^Health

^{A study of over 2,000 U.S. children aged 9-10 suggests that daily consumption of caffeinated soda may increase the risk of alcohol consumption in the future, with these children showing higher impulsivity and poorer working memory. (news-medical.net)}

^{Kratom, a Southeast Asian plant-based drink, is gaining popularity in the U.S. as a non-alc alternative but poses risks due to its addictive, opioid-like properties, leading to increased regulatory scrutiny and public health concerns. (bloomberg.com)}

^{Safety of non-alc drinks during pregnancy and breastfeeding. (bodyandsoul.com.au)}

^Culture

^{British women reportedly binge drink more than any other nationality, with a quarter binge drinking monthly-- the culture is deeply ingrained, spanning from birth to death, but there is a growing trend of mindfulness and sobriety, leading to healthier lifestyles and reduced alcohol consumption. (cosmopolitan.com)}

^{The rising importance of low and no-alcohol drinks in Christmas celebrations. (thegrocer.co.uk)}

^{F1 champion Lewis Hamilton has launched his non-alc spirit brand, Almave, coinciding with his personal decision to quit alcohol, citing improvements in his well-being and racing performance, and tapping into the growing sober-curious market trend. (si.com)}

^{Seattle's Phinney Ridge opens a non-alc bottle shop, Cheeky and Dry. (eater.com)}

^{Jeremy Clarkson discusses the potential decline of alcohol consumption. (thetimes.co.uk)}

^{Food and Wine's picks for the best non-alc wines from brands like Grüvi, Proxies, Noughty, and many more. (foodandwine.com)}

^{Non-Non-Alc Splashes}

^{Wine Enthusiast lists the best hotel bars in the US. (wineenthusiast.com)}

^{Blended scotch makes a comeback in the market. (marketwatchmag.com)}

^{Remembering beer balls: The spherical keg of the 80's and 90's. (vinepair.com)}

^{Data Shot} 🥃

^{_{Looking for a role in non-alc?}}

^{Area Sales Manager - NYC Metro | wildwonder}

^{Senior Accountant | Athletic Brewing}

^{Key/ National Account Manager, East | Athletic Brewing}

^{Senior Director, Retail | Boisson}

^{Area Sales Manager - Colorado | Partake Brewing}

^{Digital Marketing Co-op | Partake Brewing}

^{2024 Summer Winery/Non-Alcoholic Brand Development Internship | Marzae Wines}

^{Production Designer | Ritual Zero Proof}

^{Marketing Manager - Non-Alcoholic Spirits | Wilderton Non-Alcoholic Botanical Spirits}

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