🦃 ^{Dropping it early this week. Thankful for you all!} 🦃

^{Mixed Things}

^Industry

^{Heidi Dillon, the managing director for Distill Ventures, is at the forefront of the growing non-alc drinks sector, reshaping the traditionally male-dominated spirits industry to cater to the increasing demand for wellness-focused and alcohol-free options. (nytimes.com)}

^{Diageo’s chief innovation officer, Mark Sandys, recounts the challenges and missteps in launching Guinness 0.0, including a full product recall, leading to its eventual success as a best-seller in the non-alc category. (marketingweek.com)}

^{Ritual to be available on Celebrity Cruises. (linkedin.com)}

^{HOP WTR experienced a 200% surge in sales in the past year with its innovative approach, which includes combining a hoppy flavor profile with adaptogens and nootropics to create a distinctive & health-conscious alternative in the growing category of non-alc hop water. (forbes.com)}

^{Spirited Brands Holdings, Inc. has secured $4.5 million in seed funding for the launch of its low-alcohol beverage brands, Soké and Soula. (foodbusinessnews.net)}

^{Renowned DJ David Guetta has teamed up with Lyre's to venture into the zero-proof spirits industry and promote mindful consumption. (edm.com)}

^{Strategies for wine and spirit retailers to prepare for the holiday season including diversifying holiday-centric selection and enhancing customer engagement through store aesthetics, digital marketing, and robust online ordering systems. (provi.com)}

^{A recent study recommends that low and non-alc brands in the UK should embrace more inclusive and distinct language, moving away from comparative terms, to enhance their market presence and appeal to a broader range of consumers. (just-drinks.com)} 

^{Video: Co-Founder & CEO of Ritual discusses the direction of the non-alc market & trends. (youtube.com)}

^{Podcast: Founder of Partake Brewing's journey and mission. (weareboa.com)}

^{Video Podcast: NA Dossier breaks down design and branding strategies for Tilden, a company specializing in ready-to-serve, non-alc cocktails. (linkedin.com)}

^Launches

^{Proxies launches Gold Crush, a sparkling variety. (linkedin.com)}

^{Shiner Beer introduces Rode0, a new non-alc beer. (vinepair.com)}

^{Luna Bay, known for its hard kombuchas, introduces the 0% line. (linkedin.com)}

^{Sierra Nevada introduces Trail Pass IPA, a non-alc beer. (beveragedynamics.com)}

^{138-year old Maison Giffard, a producer of liqueurs & syrups, has launched an alc-free range inspired by its liqueurs. (drinksint.com)}

^{Bark & Bitter releases a new line of non-alc bitters with updated packaging. (bevnet.com)}

^Health

^{A new study suggests that the antioxidant quercetin, found in red wine, can interfere with alcohol metabolism, potentially causing headaches by increasing acetaldehyde levels in some individuals. (everydayhealth.com)}

^Culture

^{The concept of 'flex drinking’- a trend where individuals mostly choose non-alc options while occasionally consuming alcohol, emphasizing moderation and a conscious relationship with alcohol, distinct from being sober-curious.(therecoverycatblog.com)}

^{Exploring the increase in sobriety amongst recent college graduates. (washingtonpost.com)}

^{Chef Daniel Humm discusses his transition to a plant-based menu at Eleven Madison Park, emphasizing the importance of non-alc options like their own vermouth, and his commitment to environmental sustainability through his new book 'Eat More Plants.' (forbes.com)}

^{Dierks Bentley shares his experience of stopping drinking for two years, during which he partnered with mocktail/cocktail mixer company WithCo, finding a new balance in life and bringing fun back to his parties without alcohol. (people.com)}

^{Free Spirit, a non-alc bottle shop, opens in Fairport Harbor Village. (news-herald.com)}

^{With the holidays in full gear, explore a variety of non-alc cocktail recipes from Noughty, including a Noughty Mulled Wine and Campfire Fizz.(noughtyaf.com)}

^{Non-Non-Alc Splashes}

^{What Napoleon Bonaparte preferred to drink. (thedrinksbusiness.com)}

^{Pechuga-style, or turkey-infused mezcal. (wineenthusiast.com)}

^{Data Shot} 🥃

^{_{Looking for a role in non-alc?}}

^{Digital Designer | Kin Euphorics}

^{Senior Manager, E-Commerce Growth | Kin Euphorics}

^{Director of Growth Marketing | Ghia}

^{Central Regional Sales Manager | Ghia}

^{Area Sales Manager - NYC Metro | wildwonder}

^{Senior Accountant | Athletic Brewing}

^{Key/ National Account Manager, East | Athletic Brewing}

^{Senior Director, Retail | Boisson}

^{Area Sales Manager - Colorado | Partake Brewing}

^{Digital Marketing Co-op | Partake Brewing}

^{Production Designer | Ritual Zero Proof}

^{Marketing Manager - Non-Alcoholic Spirits | Wilderton Non-Alcoholic Botanical Spirits}

^Subscribe

^{Come across a great cocktail recipe online? Mock It!}

^{Find alternatives to cocktail recipe ingredients with easy substitutions or non-alcoholic brands with the free Mock It Chrome extension.}

^{Install Mock It}