Mixed Things

Industry

Diageo's Digital Foresight Report provides insights into the future of digital trends including Conscious Wellbeing ways into this micro-trend for brands----based on the specific topics of conversation that consumers are talking about. (diageo.com)

White Claw introduces 0% alcohol seltzers in four flavors, with 15 calories per can and electrolytes, launching on Jan. 1, 2024, targeting Gen Z and millennials interested in non-alc options to replicate alcoholic drink complexity. (foxbusiness.com)

The IWSR's Bevtrac Wave 2 data reveals a significant decrease in alcohol spending behavior across most global markets, but non-alcoholic beverages, particularly no-alc beer, experienced increased consumption, driven by innovation and taste alignment. (theiwsr.com)

In 2024, major players in the non-alc beverage industry anticipate growth, with a focus on sales opportunities, supply chain challenges, consumer trends, and ESG issues across various global markets. (just-drinks.com)

Hop WTR's unique approach to help consumers stay dry in January by partnering with a hypnotist. (bevnet.com)

Spirits of Virtue, a Scottish distillery with seven non-alc spirit brands, suggests that non-alc spirits should be priced below alcoholic equivalents. (just-drinks.com)

The 15 most popular non-alc beers in the US with the top 3 being Athletic Brewing Run Wild IPA, Guinness 0.0 and Heineken 0.0. (finance.yahoo.com)

Marketing director of Lucky Saint draws inspiration from her time at Coca-Cola for building brand consistency. (marketingweek.com)

Defending White Claw's 0% version for brand building and distribution, acknowledging price as a challenge. (beercrunchers.substack.com) 

A study on Gen Z and millennials' drinking habits offers a comprehensive analysis of their drinking preferences---soft drinks are the clear winner. (the-buyer.net)

Chicago liquor stores exploit a legal loophole to sell THC-infused drinks, like WYNK's THC seltzers, with hemp-derived THC, while other states, like Minnesota, set the precedent for this trend. (axios.com)

Discussing the growing non-alc beer market, highlighting advanced brewing techniques like controlled fermentation and de-alcoholization for better taste and quality, despite challenges in production and shelf stability. (theconversation.com)

The New Bar, a non-alc retailer, will triple its presence in California with new stores in West Hollywood and San Francisco opening in early 2024. (bevnet.com)

Athletic Brewing is launching its "Give Dry a Try" campaign in the UK, offering its Run Wild IPA on draught in select pubs to support drinkers seeking moderation in January and encouraging them to enjoy the pub experience without compromising taste or quality. (brewersjournal.info)

Altitude Beverages listed as one of 13 start-ups to watch in Oregon. (bizjournals.com)

Pentire Drinks now available at Anthropologie. (linkedin.com)

Launches / Collabs / Displays

Partnering with a mass retailer helps Sèchey bring leading brands in the alcohol-free and functional beverage space to a wider national audience. Our customers already love Ghia, Kin Euphorics, Surely, Nope & De Soi, and working with one of America’s largest retailers allows us to bring these trusted brands to their local neighborhoods.

-Emily Heintz, Founder of Sèchey (on her collab with Target to offer exclusive holiday selections from top alc-free brands, including Sèchey's own dealcoholized wine line.)

Belgium's Thrive introduces Thrive Play, an alc-free beer enriched with 10 vitamins. (foodingredientsfirst.com)

Alaska Airlines partners with Best Day Brewing. (prnewswire.com)

Nice expands its product range with the introduction of bottled, lower ABV 'session wine.' (foodbev.com)

Mionetto expands its portfolio with an alcohol-removed sparkling wine. (wineindustryadvisor.com)

Hoplark launches December Limited Release, The Pine One, made with hand-forged pine needles. (linkedin.com) 

Ghia and Organic Oren collab to offer a festive menu paired with Ghia Berry Apéritif, featuring a complimentary mini bottle with each delivery.

Health

America faces a significant alcohol crisis, accounting for 12% of deaths among those aged 20-64, with 97,000 men and 43,000 women losing their lives annually due to excessive drinking, along with potential brain damage known as Wet Brain. (news4jax.com)

What happens to the brain the morning after a big night out and how to deal with 'hangxiety'. (dailymail.co.uk)

Weight loss drugs Ozempic and Wegovy may reduce symptoms of alcohol use disorder. (foxnews.com)

A study suggests that informing young adults about declining alcohol use trends among their peers can lead to reduced alcohol consumption and corrected perceptions of peers' drinking habits. (medicalxpress.com)

The history of drunk driving in the US, its ongoing prevalence, and the challenges in implementing measures to reduce it, including lowering blood alcohol concentration limits.(charlotteobserver.com)

Culture

White Claw's 0% seltzer reviews and opinions (sports.yahoo.com | cnbc.com)

Low-alc cocktail recipes that provide a flavorful and lighter option for those looking to cut back on alcohol consumption without sacrificing taste or fun. (barrons.com)

Risks involved with excessive alcohol consumption during work events. (nypost.com)

Advice on how to pace yourself when drinking alcohol to maintain moderation. (telegraph.co.uk)

Holiday gift guide for 2023, focusing on the best non-alc gifts available. (forbes.com)

Luxury London lists the best bars in London for alcohol-free drinking experiences. (luxurylondon.co.uk)

Navigating holiday festivities can be challenging due to societal expectations, but planning ahead, practicing responses, and exploring enjoyable non-alc options can help make it fun. (nytimes.com)

The growing sober curious trend, especially among younger generations, presents brands with opportunities to promote wellness, positivity, and low or no-alc lifestyles, with innovations like "Nommeliers" helping reshape drinking culture. (lbbonline.com)

From 2002-2018, the proportion of college students abstaining from alcohol rose from 20% to 28%, Gen Z's alcohol consumption is 20% lower than millennials, high school drinking fell from 39% to 23%, and AB InBev projects 20% of their sales to be no/low alcohol brands by 2025. (profgalloway.com)

Podcast: Anne Morin and partner created a directory and platform for non-alc beverages, starting as a blog and evolving into an ebook and online drink shop. (podcasters.spotify.com)

Video: Athletic Brewing is becoming the go-to runner's drink. (youtube.com)

Non-Non-Alc Splashes

Doritos-flavored liquor. (foodandwine.com)

Tailgating culture in a dry county. (goodbeerhunting.com)

Is Taylor Swift the world’s greatest wine influencer? (thedrinksbusiness.com)

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